Why should you pay attention to branding?
Branding is a disciplined process to build organizational awareness, create customer loyalty and gain an understanding as to whom the company is and what they stand for. But more importantly, branding is an overarching strategy to allow your organization to deliver the message you want it to deliver. If done right, it can become one of the most important assets to an organization’s success.
For example, if you walked into a Starbucks coffee shop and the décor was cheap, their signage was inconsistent, staff were uncleanly, unprofessional and unpleasant, how likely would you want to buy their higher-priced coffee in the future? How conflicted would you feel about a brand you’ve grown to understand? Would you question your loyalty to the brand? Chances are you would.
Every brand touch-point or interaction with your customer should demonstrate consistency. Brands convey uniformity, quality, credibility and experience.
Why should I hire a designer or marketing agency when I might be able to find a solution on my own?
This is where we would like to reverse the question and ask what is it worth to you to be noticed over that of your competition? Or, on another level, what is it worth to you to be noticed? Compelling creative, smart marketing decisions and a strategically assembled and optimized website established credibility for your organization and offers an effective way to be noticed. Furthermore, a consistent and compelling look and feel creates brand recognition. If distributed properly, great design gets noticed. You may be surprised at how small the investment is for such a great gain.
Does the designer or agency need to be local?
The answer to this question is no, not necessarily. However, there certainly can be benefits for the right designer or agency to be local. As the design or agency conducts investigative briefs, meetings and presents concepts, having a face-to-face meeting can offer a lot more then a virtual discussion. Given today’s technology, there are plenty of tools that will allow you to nearly replicate a face-to-face meeting. Bottom line…we believe it is much more personalized when you have a face-to-face conversation with the client.
How much does a new logo, graphic design or a new brand cost?
This is a very common and obvious question. The short answer is that it should not be a few hundred dollars. A logo and supporting brand materials should be much more involved then that. At the beginning of every new client-designer relationship, it should be incumbent on the graphic designer or agency to be extremely thorough in fully understanding the organization in an effort to develop the most fitting and strategic logo solution. There are many questions to ask and agencies who do it best are invested in learning as much as they can about the organization and the vision for design. The best advice we can offer is to make sure you ask questions and find out what you will receive for the money you are investing.
We have a limited budget. How is it possible for us to design a new logo and carry-through the new visual across everything in our organization?
A new logo or company rebrand is certainly an investment. It also requires a commitment from stakeholders and all levels of an organization to properly carry-through the new look across all methods of distribution and consumer interaction. In designing a new logo and brand, there are effective templates and solutions that will allow you to save money on graphic design, print and web development. Editable templates that can be created to allow end users to have all of the framework to create marketing and communication pieces on their own. Ask the designer or agency what solutions are available. The right agencies should be able to offer some creative options.