You have created a page for your business and you are now ready to take the next step: posting content. The posts you make on Facebook are not only important because they are an extension of your brand, but they also must help to build an audience and drive business forward. If the information you share with your audience is effective, it can drive traffic and provide exposure for your business.
Here are some tips for how to leverage your posts and see results.
1. Plan your posts.
Planning your posts is an easy initial step to start the process. It allows you to create a vision and direction for your social media presence. It will also make sure that you have variation within your posts. When planning your posts, consider the time of day which you are posting. Content which is posted outside of office hours, and on weekends, seek higher engagement.
2. Be a resource.
Although Facebook is a great tool to promote your business, it should be an opportunity to provide value to your audience. The general rule is that 1/3 of posts should be about the business and the other 2/3 of posts are additional resources (events, interesting articles, helpful tools etc…).
3. Know your audience.
Posts should be specific for your audience and their preferences. Take time to understand which type of content they are more reactive to in order to gain the best results. Also, consider the voice you use – are you speaking to a large group or are you trying to connect on an individual level?
4. Keep it simple.
Posts should be simple and grab attention. People are often scanning their Facebook feed and are not going to stop to read a long status update. Single pictures with short captions and questions that create conversation seek a lot of engagement.
5. Be patient.
You will not gain a large number of likes overnight, it takes time. Regularly posting 1-2 times a day will help work towards the overall goals for your Facebook page. Be sure not to exceed 7 posts a week as you do not want to flood your audience with too much content.
Finally, after you have posted content, be sure to measure it. Looking at the metrics will help determine which posts are gaining high levels of engagement and changes can be made to your plans accordingly.
Special thanks to Kaitlyn Peterson for researching and writing this post. Kaitlyn Peterson LinkedIn