St. Lawrence College (SA)
The St. Lawrence College Student Association had a concern that its student body didn’t understand the services and policy offered by their Student Benefit Plan. 1dea Inc. was approached to create an infographic series to bring clarity to the subject through the use of simple illustrations.
The project began with the objective to inform enrolled students about key misunderstood features about the SA benefit program via a set of two posters. The creative approach began with extensive research and sketches to pair to the most important visual cues. From those sketches, the visual campaign came to life in a vectorized design with a fun, simple style of icon integration. The final large scale posters were printed and hung in the SA office within the college.
- Creative/Content Brief
- Wireframe Sketching
- Custom Vector Design
- Infographic Layout and Storyboarding
- Assisted/Coordinated Poster Printing