The City of Kingston
The City of Kingston approached 1dea Design + Media Inc. to redesign four highway 401 billboards located east and west of Kingston. The previous signs did not include the City of Kingston corporate messaging and appeared faded and worn. It lacked the visual presence it deserved for travellers along the 401. Working with the City of Kingston Cultural Services Department, multiple concepts were presented showing the “Where History and Innovation Thrive” statement coming together with visuals. The objective was to make a finished product that was vivid, progressive and eye-catching while still allowing for ease of legibility. Services as part of this projects included:
- Research and Planning
- Concept Development & Design
- Custom Photography
- Meeting Tourism-Oriented Directional Signing (TODS) Standards
- Print Production
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