A Comprehensive Guide on Creating A High-Converting Elementor Landing Page

What is a landing page and how is it different from a homepage?

A landing page is a specialized page on your website crafted specifically for a specific marketing campaign. Designed with a focused call to action (CTA) in mind, landing pages typically achieve higher conversion rates compared to standard blog posts or website pages. They serve as effective tools for lead generation and building an email list for marketing purposes.

There are key features that set landing pages apart from regular website pages, such as the homepage. These include limited or absent header and footer navigation links, a more visual presentation, and concise messaging. Landing pages fall into two main categories: lead generation pages aimed at gathering user information and click-through pages designed to direct visitors to another page.

It’s important to note that while visitors may “land” on your homepage, it doesn’t qualify as a landing page. Your homepage acts as the entry point to your brand, showcasing what you offer, your target audience, contact information, and more, encouraging visitors to explore further.

The broad scope of a homepage is excellent for introducing your brand, but it’s less effective for driving a singular, specific action from visitors. That’s where the strategic value of dedicated landing pages comes into play. 

Landing pages are effective because they minimize distractions, focusing on one single action or idea. Unlike your homepage, which may have numerous links that encourage exploration, a landing page does the opposite by eliminating or significantly reducing those links to keep attention focused on the desired action.

Common sections of a landing page

There’s no one-size-fits-all guide to what sections your landing page must include. The content and structure will depend on the specific goals and context of your WordPress landing page. However, we can highlight some common elements frequently seen on landing pages:

1. Hero Section: This is the first section visitors see and it typically features a headline, subheadline, descriptive text, and a call-to-action (CTA) button.
2. Navigation Menu: A navigation menu can be incredibly useful for visitors wanting to explore different sections of the landing page.
3. About: Use this section to share more about your business or service, providing visitors with a deeper understanding.
4. Features: Showcase the benefits of your product or service here, using engaging images and persuasive text.
5. Gallery: Express your creativity in this section through a bunch of widgets like images, text, videos, social icons, or whatever fits your message best.
6. Form Section: Adding a contact form for visitors to reach out. There are many free tools that can help you easily add any form into your landing page.
7. Customer Testimonials: Build trust with prospective customers by including testimonials that highlight the value and quality of your service.
8. Footer: While not mandatory, a footer can reinforce your CTA or prompt visitors to take action immediately.

Additionally, consider placing links to your privacy policy, terms of service, and FAQ at the footer’s end to provide visitors with more information if needed.

How to build a landing page in WordPress Elementor: A comprehensive step-by-step guide

To start, you will need to download and install Elementor or ElementsKit, depending on which method you would like to use. If you want to learn how to download it, we have a detailed guide on adding Elementor and ElementsKit to your website. 

Some of the methods below will require the paid version of the Elementor or ElementsKit. But don’t worry, we have also listed the free methods you can use. Let’s begin!

Step 1: Configure the layout, set global fonts, and choose color schemes.

Before creating a landing page using an Elementor template, it’s important to configure the visual editor correctly. This process will only display Elementor created content without the Header, Footer, Content, or Sidebar:

• Navigate to Pages >> Add New.
• Select “Edit with Elementor.”
• Access Elementor Settings, located at the bottom left of the page.
• Choose “Elementor Canvas” for the Page Layout and publish the page.

Create new page, edit with Elementor, access settings, choose Elementor Canvas layout, then publish.

When setting global colors and fonts, define your primary, secondary, text, and accent colors within the site settings. These global settings will automatically apply to any new widget you add to the Elementor workspace.

Step 2: Create the Hero section 

Creating a hero section for your landing page with Elementor can be done in two methods:

1. Create the hero section from scratch by utilizing the drag-and-drop feature to place Elementor widgets according to your design.
2. Choose a pre-designed hero section by selecting from Elementor’s collection of available blocks.

Method 1: Drag and drop Elementor widgets

For those who want the most options to customize, manually crafting the hero section with Elementor widgets is an excellent choice. Here’s how to start:

• Start by clicking on the “+” icon within the Elementor workspace and select either a single or, preferably, a two-column section. A two-column layout is beneficial for displaying your heading, subheading, and an image/video side by side.

• Adding Headings: From the Elementor block area, drag and drop two ‘heading’ widgets, placing one above the other. Assign the H1 HTML tag to the main heading and use H2 or H3 for the subheading. The main heading should convey your offer or your main message, while the subheading can elaborate on it in a couple more sentences. Remember to use the correct HTML tags for headings and subheadings as it can improve the readability and the SEO of a page.

Click ‘+’ icon, choose two-column layout, add headings: H1 for main, H2/H3 for sub.

• Adding a Call To Action Button: To attract visitors to take immediate action, include a visually appealing (CTA) button by:
  • Clicking on the “ElementsKit icon” within the Elementor content section.
  • Selecting “Call to Action” from the available section categories.
  • Picking an action button from the selection and clicking on “Insert”.
  • Customizing the content, style, and layout as desired.

Click the ElementsKit icon, choose Call to Action, select the action button, customize content, style, layout.

Method 2: Use the Elementor Hero Section

For those new to creating a landing page with Elementor, selecting a hero section from Elementor’s collection of pre-designed templates can help you save time. Also, these templates are optimized for both device compatibility and SEO, ensuring a smooth and effective online presence. Here’s what to do:

• Click on “Add Template” within the Elementor content area.
• Navigate to “Blocks” and select “Hero.”
• Browse through the hero blocks, pick one you prefer, and click on “INSERT.”
• Customize it according to your needs.

Add Template, choose Hero block, pick one, insert, customize to your needs.

Step 3: Build the Navigation Area

Elementor offers various methods to create a navigation area on your landing page. We’ll guide you through the simplest approach to construct a navigation section for smooth scrolling.

Method 1: Using Elementor

To use Elementor for your navigation area, you will need the Pro version of this plugin:

• Begin by clicking “Add Template” in the Elementor content section.
• Proceed to the “Blocks” section.
• Select “Header” from the list of options.
• Browse through the available header blocks 
• Choose a header block that suits your needs and click “INSERT.”
• Customize the header as needed to fit your landing page.

Add Header Template, select from options, insert, customize to fit your page.

Method 2: Using ElementsKit

To construct a navigation menu in Elementor using ElementsKit, follow these steps:

• Click on the “ElementsKit icon” within the Elementor content area.
• Navigate to “Sections” and select “Header” from the category options.
• Pick a header from the list that meets your requirements and click “Insert.”
• Customize the header to create the specific Elementor navigation menu you desire.

Choose and customize a header from ElementsKit for your Elementor navigation.

TIP: If you prefer not to show the navigation area throughout the whole page, the best way is to hide the navigation area when users scroll past a certain point of your landing page.

Step 4: Create your About section

When it comes to building the about section of your WordPress landing page, you don’t have to follow any hard and fast rules. This section may take either one column or more. You can add an icon, heading, and some texts as per your need. 

Here’s how to build the About area with Elementor:

• Click on “Add Template” from the Elementor content area. 

• Go to “Blocks”, then choose “About”

• Find the about block you like and click on “INSERT”

• Make necessary changes to the content and style. 

Add an ‘About’ block to your Elementor page, customize content and style.

Also, adding team photos and a relevant video to this area is also a good idea. In that case, leverage the “team” and “video” sections from ElementsKit’s list of sections. 

Enhance your page with team photos and videos using ElementsKit’s ‘team’ and ‘video’ sections.

Step 5: Design your Features area

Highlighting the key features of your product or service on your landing page is important. Informing visitors about the standout aspects of what you’re offering can encourage them to take the desired action. Here’s a straightforward process for crafting the features section of your Elementor landing page:

• Begin by selecting “Add Template” in the Elementor content section.
• Navigate to “Blocks.”
• Pick “Features” from the list of categories.
• Browse through the available features blocks, choose one that aligns with your vision, and click “INSERT.”
• Customize the block to meet your specific requirements.

Step 6: Create a Gallery area

Adding a gallery to your landing page will help showcasing your product or service. This can help in persuading your potential customers to follow through with your offer on the landing page. 

Creating a gallery area is straightforward with Elementor page builder. Here’s how you can do it:

• Navigate to Elements >> Search Widgets.
• Type “Gallery” in the search bar and press Enter.
• Look for the “Gallery” widget.
• Drag and drop this widget into the Elementor content area.
• Customize the content, choose your layout, and adjust other settings to match your preferences.

If you’re interested in creating a video gallery, ElementsKit offers a video gallery widget as well. Simply drag and drop this widget into your page to get started.

Find and add the gallery widget to your Elementor content area. Customize layout and settings.

Step 7: Add a Contact Area & Contact Form

You can easily create a contact form on your website using the Form Widget in Elementor Pro. This can help you get leads and build your contacts list.  Here’s how to do it:

• From the editor panel in Elementor, drag the” Form Widget” onto your page.
• Use the available controls to customize the form, adding all the fields you need to collect information from users. The Form Widget supports a variety of field types including text, text area, radio buttons, selectors, and more. You can also mark fields as required.
• To style your form, adjust the column width layout, which allows you to place fields side by side on the same line.

This process will help you design a responsive and visually appealing contact form tailored to your specific needs.

Add and customize a form widget in Elementor editor. Include fields like text, radio buttons, and selectors. Adjust layout for styling.

Step 8: Add social proof with testimonials

Adding testimonials from your users onto your WordPress landing page serves as powerful social proof. You can easily add these testimonials using widgets and pre-designed blocks from either Elementor or ElementsKit:

Method 1: Testimonial Widget

• Navigate to Elements >> Search Widget.
• Type “Testimonial” in the search bar and press Enter.
• Select a testimonial widget offered by either Elementor or ElementsKit.
• Input your content, pick a style, and adjust any settings in the advanced tab as needed.

Search and add testimonial widget in Elementor. Customize content, style, and settings for testimonials.

Method 2: Testimonial Block from Elementor

• Click on the “Add Template” icon within the Elementor content area.
• Head over to “Blocks.”
• Select “Testimonials” from the list of categories.
• Browse through the available testimonial blocks, pick one that suits your preference, and click “INSERT.”
• Customize the block as required.

Add testimonial blocks in Elementor. Choose from options, customize as needed.

Method 3: Testimonial Section from ElementsKit

To add testimonials using ElementsKit in Elementor, follow these steps:

• Click on the “ElementsKit icon” within the Elementor content section.
• Navigate to “Sections.”
• Select “Testimonial” from the available categories.
• Pick a style from the testimonial options provided and click “Insert.”
• Customize the section to fit your needs. Additionally, ElementsKit allows you to display and tailor testimonials in WordPress to your liking.

Add a testimonial section in Elementor. Choose style, insert, and customize.

5 useful tips to build a high-converting landing page using elementor

Elementor’s versatility makes it a prime choice for customizing landing pages to meet various needs, alongside compatibility with numerous plugins. However, to boost conversions, certain strategies are extremely important. Here are essential tips for enhancing your Elementor landing pages:

1.  Choose relevant images

Choose high-quality, relevant images that align with your message and load quickly. The quality and relevance of images significantly impact the user’s perception of your brand and can influence conversion rates.

2. Add a form

Incorporate a form on your landing page for newsletter sign-ups or inquiries. Keep the form brief and user-friendly to prevent drop-offs. Use progressive fields to streamline the process and customized error messages to assist users in completing the form successfully.

3. Make your design simple

Focus your landing page on a single conversion goal, whether it’s increasing sign-ups or promoting a free trial. Avoid clutter by maintaining a simple, clean design that guides visitors directly to what they need. For complex information, consider using an accordion layout for a cleaner presentation.

4. Write a compelling copy

Ensure your landing page copy is clear, direct, and persuasive. Utilize an active voice and strong calls to actions (CTAs) to motivate visitors to follow through with your offer. Highlight benefits over features, directly addressing the reader’s needs and how your offer solves their problems. Adding testimonials or social proof can further enhance credibility and persuade visitors.

5. Establish clear Calls-to-Action

Your CTA should be eye-catching and informative, making sure users know exactly what to do next. Clear, strategically placed CTAs throughout the landing page can drive engagement and facilitate user action. Tracking CTA clicks can offer insights into user interaction and guide future optimizations.

By following these guidelines, you can create Elementor landing pages that not only captivate and inform visitors but also drive them toward your desired action, ultimately enhancing conversions and user engagement.

Frequently asked questions 

How to add an FAQ section to the Elementor landing page?

Incorporate an FAQ section to include commonly asked questions on your landing page. Here are the steps you need to take:

Method 1: FAQ Block from Elementor

To add an FAQ section using Elementor, follow these instructions:

• Select the “Add Template” icon within Elementor to access the template library.
• Navigate to “Blocks.”
• Select “FAQ” from the list of categories.
• Choose your preferred FAQ block and click “INSERT.”
• Customize the block as needed.

Add the FAQ section in Elementor. Pick style, insert, and customize.

Method 2: FAQ Section from ElementsKit

• Click on the “ElementsKit icon” within the Elementor content section.
• Proceed to “Sections.”
• Select “FAQ” from the category options.
• Pick a style from the FAQ selections provided and click “Insert.”
• Customize the section according to your needs.

Add FAQ section in Elementor using ElementsKit. Insert, customize.

How do I include a countdown timer on a landing page?

Adding a countdown timer on your landing page is a great marketing strategy that creates FOMO (fear of missing out) in visitors and inspires them to take prompt action. 

Here’s how you can add a countdown timer on Elementor: 

• Go to Elements >> Search Widget
• Search for “Countdown Timer” and press Enter
• Drag and drop the countdown timer widget (with EKIT on the top right) by ElementsKit 

• Choose your favorite countdown timer style and make the required changes from the settings. 

Add FAQ section in Elementor using ElementsKit. Insert, customize.

Are there any free or premium themes available that are compatible with Elementor for creating WordPress landing pages?

While most WordPress themes are compatible with the Elementor page builder without issues, certain themes are particularly well-suited for it. If you’re searching for excellent free themes that pair seamlessly with Elementor, consider the following options:

• Astra
• GeneratePress
• Neve
• OceanWP

Among these, Astra is especially recommended due to its status as one of the most popular and highly regarded WordPress themes available.

Create high converting landing pages with professional help

And that wraps up our guide on how to create a stunning Elementor landing page in WordPress! By now, you should have a solid understanding of the steps involved in designing an entire landing page that not only captures attention but also drives conversions. Elementor’s user-friendly drag-and-drop interface makes it an excellent tool for crafting compelling, visually appealing landing pages that can truly make a difference in how your audience interacts with your brand.

Remember, the key to a successful landing page is not just in its aesthetic appeal but in its functionality and ability to engage visitors. With the tips and techniques discussed, you’re well-equipped to experiment with different designs, test various elements, and refine your approach based on user feedback and analytics .

Creating a stunning and effective web page with Elementor is a great step towards boosting your sales, but making sure it drives conversions can be a challenge. This is where we can help! With our expertise in creating conversion-driven pages, our professional WordPress website support  will make sure your site not only looks great but also excels in converting visitors into customers. Let us sweat over the design so you can focus on what you do best. Contact us today!