Are you looking to revamp your website and give it a fresh new look?
Let’s face the facts: a dated, clunky website can send visitors running in the opposite direction, resulting in missed opportunities, frustrated users and a negative impact on your brand’s credibility and online presence.
|For many companies, the first interaction customers have with their business is via their website. According to a study published on Research Gate, around 94 per cent of first impressions are design-related. That’s why it’s so important for businesses to get it right when it comes to web design.|
Now, we’ll admit: a website redesign can be a daunting task, but with the right approach and guidance, it can also be super rewarding.
In this comprehensive step-by-step guide, we will walk you through the process of how to redesign a website, covering everything from planning and preparation to execution and launch. Along the way, we’ll sprinkle in some pro tips to ensure your website transformation goes smoothly.
Whether you’re a business owner, marketing team, or executive director, this guide will provide you with all the necessary info on how to do a website redesign successfully.
So let’s get started and transform your website into a visually appealing and high-performing platform, shall we?
Why Redesign Your Website
Maybe it hasn’t had an update since flip phones were all the rage.
Perhaps it’s been so long that your website thinks the Spice Girls are still topping the charts.
Or maybe you’ve taken a dive into your website analytics and discovered your website just isn’t quite up to par.
There are many reasons why you may want to redesign your website, and each reason serves as a unique opportunity to enhance your online presence and better meet the evolving needs of your audience.
Here are seven reasons you may want to consider giving your website a fresh, new look:
|What’s “User Experience”? This means your website is easy to navigate, loads quickly and is accessible to all users. It means your website is designed to meet the exact needs of the customer.|
- Outdated design and aesthetics: This can make your website look unprofessional and fail to engage visitors.
- Poor user experience: Many websites suffer from a lack of intuitive navigation, slow loading times, and non-responsive design. These issues can frustrate your visitors and lead to high bounce rates.
- Ineffective content organization: If the content on a website is not properly organized, your visitors may struggle to find the info they need. A website redesign can improve your content categorization and make it easier for users to navigate.
- Limited functionality: Some websites may lack essential features and functionalities, such as search bars, contact forms, or e-commerce capabilities. A redesign can introduce these functionalities to enhance your website’s overall user experience and drive conversions.
- Non-optimized for mobile devices: With the increasing use of smartphones and tablets, it is crucial for websites to be mobile-friendly. If your website is not optimized for mobile devices, it can result in a poor user experience and lower search engine rankings. Fun fact: 92.3 per cent of Internet users access the Internet using a mobile phone.
- Ineffective branding and messaging: Your website is often the first point of contact for potential customers, and it should effectively communicate the brand’s value proposition. A website redesign can help align the branding and messaging to create a strong and cohesive brand identity.
- Lack of search engine visibility: If your website is not properly optimized for search engines, it may not rank well in search results. A website redesign can incorporate SEO best practices to improve visibility and attract more organic traffic. We talk more about SEO in just a bit, so keep reading!
What Benefits Will I Get From a Website Redesign?
A well-executed website revamp goes beyond just a cosmetic facelift.
It can transform your online presence, enhance user experiences and drive your digital success. From improved user engagement and conversion rates to enhanced SEO and brand credibility, there are many benefits.
Here are just 15 benefits of a website redesign:
- Enhanced User Experience: When you redesign a website, you make it easier for people to use. This means they can find what they want, understand how it works and use it on their phones or computers.
- Improved Aesthetics: Website redesign gives your site a fresh and modern look. It’s like giving it a makeover to look more attractive and in line with current design trends.
- Increased Functionality: Redesigning allows you to add new things to your website. These could be tools, features, or functions that make it better to use and more interactive.
- Better Conversion Rates: A well-designed website helps turn visitors into customers. It does this by guiding them in the right direction, making it easy to buy things, and checking out smoothly.
- Improved Search Engine Optimization (SEO): A website redesign can also help you show up better in search engines like Google. This means more people will find your site when they search for related things.
- Enhanced Brand Image: Redesigning lets you make sure your website looks and sounds like your brand. This helps people remember you better.
- Easier Navigation: Redesigning makes it simpler for people to move around your website. They can find what they need faster and more easily.
- Streamlined Content Management: Redesigning might also include making it easier to add new stuff to your website. This is handy for updating information, adding new pages, and managing your website’s content.
- Mobile Optimization: When you redesign, you can make sure your website works well on phones and tablets. This means people can browse your site smoothly on these devices.
- Increased Accessibility: Redesigning can make your site more usable for people with disabilities, making it more inclusive and meeting accessibility guidelines.
- Competitive Advantage: A well-designed and up-to-date website can give your business an edge over competitors. It leaves a good impression with visitors.
- Improved Site Performance: Redesigning also makes your website load faster, fixes broken links, and overall makes it work better. This gives people a better experience and makes them less likely to leave your site quickly.
- Integration with New Technologies: A website redesign lets you add cool new stuff like chatbots, smart features, or interactive elements. These make your website more engaging and innovative.
- Enhanced Security: Redesigning can include stronger security measures to protect data and keep your website safe from cyber threats.
- Better Analytics and Tracking: When you redesign, you can add advanced tools to understand how people use your site. This helps you learn more about your visitors and what’s working on your website.
How to Approach Redesigning a Website
This section will guide you through the step-by-step process and outline seven key things to keep in mind as you approach redesigning your website.
Establish a Budget
Who actually likes them?
Alas, they are a necessary evil. And the more specific you can be about how much you’re willing to invest in a website redesign, the better decisions you’ll be able to make about pages, functionality and how much work you’re able to put into it that stays within budget.
Identify Internal Resources and Formulate a Website Redesign Team or Committee
Every successful website redesign requires a diverse set of skills, including web design, development, content creation, user experience (UX) design, and marketing. But further to this, having a diverse and close-knit internal team or committee responsible for review the new website build, coordinating website copy, and representing the interests of all departments and stakeholders of the organization can go a long way in contributing to the website’s success.
Having a team or committee in place also means that you can distribute decision-making and responsibility. This can prevent bottlenecks and ensure that all aspects of the redesign are thoroughly considered.
P.S. You can read more on how to involve your team in a website redesign shortly.
Create a Project Plan
Don’t make the mistake of going in without one, folks!
Too often, businesses push forward without having identified their specific website goals and objectives — only to run into trouble down the line when their site isn’t producing the results they expected,” explains Clear Digital.
We’re talking about everything from a poor user experience, to ineffective marketing, to low conversion rates. No matter how you spin it, they all spell t-r-o-u-b-l-e.
So, if you’re the kind of person that colour-codes their sock drawer, you’re gonna love this part!
The plan should outline everything from the timeline, budget and resources needed for the redesign process, to the project scope, content strategy and the design itself.
Here are 12 steps to creating a winning project plan for your website redesign:
- Decide What You Want to Achieve: Start by getting clear on what you want from your website redesign. Are you looking to make it more user-friendly, boost conversion rates, or simply give it a fresh new look?
- Determine What You Need: Next up, jot down the must-haves for your website. This could be anything from features you want, design elements you fancy, to any technical stuff you need.
- Figure Out Who You Are Talking To: It’s important to know who your website is talking to. Figure out your target audience and even create some user personas to really get what they’re into. We talk more about understanding the audience your business is targeting in the next section, but for further reading, you can learn more about talking to your “One Reader.”
- Check Out the Competition: It’s always a good idea to snoop around your competition’s websites. Some digital sleuthing, if you will. You can pick up some neat tricks, see what’s working for them, and spot areas where you can stand out.
- Content Game Plan: What’s your content situation? Do we need to move things around or create some fresh stuff? Make a plan and maybe even set up a content calendar.
- Make Sure it All Fits Together: Sketch out the new website’s structure. What’s in the menu, how the pages link up. You need to make it all clear. This is called a “navigation plan,” and it’s like creating a roadmap for your website visitors. It helps them easily find what they’re looking for and navigate through the site seamlessly. A well-thought-out navigation plan not only enhances user experience but also boosts the chances of achieving your website’s goals, whether it’s driving sales, providing information, or encouraging engagement. For a bit more on this, you can learn about website sitemaps.
- Look and Feel: Let’s get into the fun stuff. What colours, fonts, and styles are you feeling for the new design? You might even want to see some mockups or sketches. Check out sites like Pinterest and browse your competitor’s sites for inspiration.
- Tech Tools: What’s under the hood? You’ll need to pick the right tools and tech, like the content management system or e-commerce platform. A website design team can help with this part of things.
- Getting Found: To help your site pop up in search engines, you’ll need to put together an SEO plan. This could involve things like keyword research and SEO tactics.
- Time to Launch: Plan out the steps to a smooth launch. This might include things like changing domain settings, setting up servers and creating backups.
- Keeping It Fresh: After the launch, you’ll need a plan for keeping the site updated and making sure everything runs smoothly.
- Play by the Rules: Lastly, make sure your website follows all the legal and compliance stuff, like ADA accessibility and copyright rules.
If you need some help with a project plan, there are lots of website project plan examples you can check out!
Audit Your Current Website
Now, we get it. The word ‘audit’ may make you feel like you’ve been summoned to a never-ending meeting with the Canada Revenue Agency, but don’t worry, this is a much friendlier type of audit!
It’s like giving your website a thorough check-up to see what’s working, what might need a bit of TLC, and what’s in dire need of a digital makeover.
To do this, you’ll want to take a look at your current website’s performance by using a simple tool like Google Analytics. Don’t let all the numbers scare you. Use them to your advantage to spot areas of improvement, and what elements should be retained or modified.
Here’s a list of commonly used valuable measures of a website’s performance, which can help you identify areas that need improvement and determine what elements should be retained or modified:
- Bounce rate
- Conversion rate
- Page load time
- Traffic sources
- User engagement
- Page views
- Exit pages
Okay, so, we get it. You might be glancing at this lineup and going, “I’m as clueless about these terms as a fish is about riding a bicycle!”
Take a deep deep breath. That’s okay. There are many helpful guides out there that can help you. Here are a few of our favourites you might want to check out:
- Web Analytics for Beginners: Your Guide to Tools and Metrics by bluehost
- A Beginner’s Guide to Web Analytics by HubSpot
- The Beginner’s Guide to Website Analytics by The Daily Egg
Understand the Audience Your Business is Targeting
Ever heard the saying, “You can’t please everyone”?
Well, it’s a bit like trying to make a pizza that satisfies both pineapple lovers (is there really any other way to eat pizza?) and pepperoni aficionados – not easy!
The same thing kinda rings true when it comes to marketing and your overall website. If you try to appeal to everyone, you’ll end up appealing to noone.
Hear us out.
Imagine you’re in the business of selling high-end designer handbags. We’re talking about those bags with leather so soft it makes a cloud look like a rock. You might think, “Hey, everyone should want one of these, right?”
But hold on, not so fast.
See, if you try to make your website (and marketing in general) appeal to absolutely everyone, you’ll end up appealing to nobody.
It’s like trying to sell a designer handbag to a hiker on a mountain trail. They’ll probably look at that bag and wonder where they can stuff their trail mix.
The trick is to understand your audience. If your ideal customers are fashion-forward folks who swoon over the latest trends, then you’ll want to showcase those beautiful bags on your website, share fashion tips, and make it a stylish online paradise.
But if you’re also trying to lure in adventure seekers looking for a practical backpack, your designer handbag promotion might leave them scratching their heads. They’ll be like, “This bag is great for a stroll down Fifth Avenue, but what about a hike up a mountain?”
So with all this said, you need to have a clear understanding of your audience’s motivations, desires and pain points. What keeps them up at night, staring at the ceiling until they finally doze off at 4:30 a.m.? Understanding their inner thoughts is like being a detective. You want to know what makes them tick, what makes them smile.
Chat with them, ask questions, and pay attention to what they’re saying on social media, in reviews, or even through carrier pigeons if that’s their thing. When you get into their heads, you’ll know how to create a website and marketing that feels tailor-made just for them, like a hand-stitched couture handbag that’s just the right fit.
Understand the Features, Benefits and Value Your Product or Service Provides
Before redesigning a website, it’s really important to thoroughly understand the features, benefits and value your product or service provides, because this knowledge forms the foundation for effective marketing and user engagement. Let’s break down why this is important and how to obtain these critical insights:
Why it’s Important:
- Clarity in Communication: Understanding the features helps you clearly communicate what your product or service offers. This prevents confusion and sets accurate expectations for potential customers.
- Highlighting Benefits: Knowing the benefits enables you to emphasize how your offering solves problems or fulfills needs. This is what truly resonates with your audience and convinces them to choose your product.
- Articulating Value: The value is what differentiates your product from competitors. When you understand and can effectively communicate the unique value proposition, you can stand out in the market.
- Effective Marketing: Features, benefits, and value form the basis for marketing strategies. They guide the creation of compelling content and messaging to attract and retain customers.
How to Get These Insights:
- Customer Surveys and Feedback: Collect feedback from current customers to understand what features they find most valuable and the benefits they’ve experienced. Use their language in your messaging.
- Competitor Analysis: Study your competitors to see how they present their products or services. This can give you insights into what customers value in your industry.
- Market Research: Conduct market research to identify trends and customer pain points. This can help you position your product as a solution that offers unique benefits.
- Customer Interviews: Directly interview or engage in conversations with potential and existing customers. Ask about their pain points, needs, and what they value most in products or services like yours.
- A/B Testing: Run A/B tests on your current website to see which features or benefits resonate most with your audience. A/B testing can inform your redesign decisions.
- Product Demos and Trials: If possible, offer product demos or trials and gather feedback from users about their experiences. This can highlight the features they find most valuable.
- Internal Brainstorming: Involve your team to brainstorm and identify the features, benefits and unique value your product or service brings. Different perspectives can provide valuable insights.
- Customer Reviews and Testimonials: Analyze customer reviews and testimonials to identify recurring themes regarding what customers appreciate most about your product.
- Data Analytics: Use web analytics tools to track user behaviour on your current website. This can reveal which features or pages are most visited, helping you understand what users find valuable.
By thoroughly understanding the features, benefits, and value your product or service offers, you’ll be well-equipped to create a website that effectively communicates these aspects to your audience. This, in turn, will improve your website’s ability to engage and convert visitors into customers.
Think About Visual Design and Branding
In the world of website design, first impressions matter. But you know that by now, right?
Think of the design this way: creating a visually appealing design is like adorning your digital storefront with a warm, inviting display. It’s a reflection of your brand identity and a magnetic pull for your target audience.
Avoid making common design mistakes that can make or break your website and consider bringing in a good website designer, who can transform your digital space into an engaging and memorable experience. They’re the skilled artisans who understand the delicate balance between aesthetics and functionality, ensuring your website not only looks impressive but also works seamlessly.
Together, you should consider colour schemes that evoke the right emotions and complement your brand message, typography that ensures readability and reinforces your brand identity, imagery that tells your story and connects with your audience, and overall aesthetics that create a harmonious, memorable user experience.
Consider your website as a restaurant visit. How delightful would it be if the tables gleamed with cleanliness, the menu flowed effortlessly, and the server greeted you with a warm smile? The same principle applies to your website,” says Karen Bonhomme, 1dea Creative Director. “Its style mirrors the restaurant’s decor, the user experience and navigation resemble the restaurant menu, and the messaging is akin to the waiter’s welcoming smile. It’s the collective harmony of these elements, not the choice of a single colour or header image, that crafts an exceptional impression.
How to Prepare for a Website Redesign
They say it pays to be prepared.
To foresee the unforeseen.
To craft the blueprint for life’s surprises.
And it’s true. When it comes to a website redesign, a little preparation goes a heck of a long way. After all, you wouldn’t want to embark on a website overhaul without a roadmap, or dive into the digital deep end without your trusty floaties.
Now, we do hate to add extra work to your already-full plate, but preparing for a website redesign is an essential step to ensure a smooth and successful process.
Here’s how to go about it.
Analyze User Data and Feedback
You know all that data we touched on earlier? Well, hold on to your digital magnifying glass, because we’re not quite done with it yet!
Now, it’s time to dive deeper into the data, Sherlock style, to gain a better understanding of user behaviour, preferences, and pain points. This data analysis will reveal the secrets of your audience, helping you tailor the redesign to meet their needs and desires.
Why is this so crucial? Because understanding your audience’s needs and desires is like having a treasure map to success. It ensures your website caters to them, provides a seamless experience, and offers precisely what they’re looking for. It’s the secret sauce for higher engagement, conversion rates and brand loyalty.
Set Clear Communication Channels
Establish effective communication channels with your team, stakeholders, and any external parties involved in the redesign process. It’s vital because it keeps everyone informed and on the same page, preventing misunderstandings and ensuring a smoother journey through the redesign process. (We have more on this in a bit!).
You don’t want to face pesky things like delays, increased costs, quality issues, or reputation damage. Those all sound super scary, don’t they?
So our best advice? Regularly communicate updates, challenges and milestones to ensure everyone is on the same page.
Backup Your Existing Website
Before initiating the redesign process, ensure that you have a backup of your current website.
This serves as a safety net in case any unforeseen issues arise during the redesign.
And yes, these things can happen, even despite your best planning! Things like data loss, compatibility issues, broken links, and an SEO ranking drop can all creep up. We could go on.
Backing up an existing website can be relatively straightforward for beginners, especially if you’re using a user-friendly hosting provider with clear backup options in their control panel.
However, the ease of the process can also depend on the complexity of your website and your hosting platform. If you’re uncertain about the process, it’s always a good idea to seek guidance from your hosting provider or someone who knows what the heck they’re doing.
How to Involve Your Team in the Website Redesign Process
The journey to a successful website redesign isn’t a solo expedition. It should be a team effort, right from the start.
Hey, there’s no “I” in “team.” And teamwork makes the dream work, right?
Cheesy quotes aside, it’s all true.
From tapping into diverse expertise to fostering collaboration and innovation, this approach paves the way for a website that not only meets your business goals but also reflects the collective spirit of your organization.
Assign Roles and Responsibilities
Clearly define the roles and responsibilities of each team member involved in the website redesign process.
Assign tasks according to individual strengths and expertise to ensure a smooth workflow.
Maybe someone is good at crafting compelling content that speaks to your audience’s hearts, while another team member has a knack for creating eye-catching visuals that turn visitors’ heads. By identifying and leveraging these unique strengths, you’re not just building a website; you’re assembling a digital dream team.
Encourage Collaboration and Feedback
Foster a collaborative environment where team members can freely share ideas, suggestions, and concerns. Think of it this way: open communication encourages creative thinking and innovative solutions. Team members can brainstorm and propose new ideas that might just lead to unique design elements or improved user experiences.
Provide Training and Support
If necessary, offer training sessions or resources to help team members adapt to any new tools or technologies being implemented during the redesign process. Not everyone’s going to know what they’re doing, and a little knowledge can go a long way.
Remember, the digital landscape is constantly evolving, and keeping the team up-to-date with the latest tools and techniques ensures they remain equipped to tackle future challenges with confidence. So, don’t hesitate to invest in their learning and development. It can pay off big time when it comes to the ongoing success of your team and your website.
How to Avoid SEO Disasters During a Website Redesign
Redesigning your website can be exciting, but it’s important to approach it with caution, especially when it comes to SEO.
Here’s why: neglecting SEO during a website redesign can lead to a significant drop in organic traffic and negatively impact your search engine rankings.
To avoid an SEO disaster, here are some important steps to follow:
Conduct Keyword Research
Thought you were done with all the research, didn’t you? Sorry. Not quite!
Conducting keyword research is a critical part of any website design, as it forms the foundation for optimizing your content and ensuring it resonates with your target audience. This crucial process helps you discover the key terms and phrases that potential visitors are using to search for information related to your website’s topic or industry.
|What’s a Keyword? Keywords are the words or phrases people type into search engines like Google to find information. Good keyword research helps you discover the terms your audience uses and can guide your content strategy.|
By understanding these keywords, you can strategically create and structure your content to enhance its visibility in search engine results and ultimately drive more organic traffic to your site.
My goldendoodle is curled up beside me, practically begging for a grooming, so let’s say you own a pet grooming business and are eager to take my pup from drab to fab.
Start by defining your niche within the pet grooming industry. Are you specializing in dog grooming, cat grooming, or both? Do you offer specific services like nail trimming, haircuts, or spa treatments for pets? Understanding your niche helps you target the right keywords.
Brainstorm seed keywords. Think of the most essential keywords related to your pet grooming business. These could include “dog grooming,” “cat grooming,” “pet spa,” “pet haircut,” and similar terms.
Analyze search volume and competition. Review the search volume for each keyword to determine how often people search for them. This is called “Keyword Difficulty.” This simply means evaluating how difficult it is to rank in Google’s organic search results for a specific term. A keyword’s difficulty is based on a number of different factors, including domain authority, page authority, and content quality. Additionally, assess the competition level to identify keywords that are less competitive but still relevant to your business.
Focus on Local Keywords. If your pet grooming business serves a specific location or region, consider adding location-based keywords, such as “pet grooming in [your city]” or “cat grooming services near [your area].”
Target Long-Tail Keywords. Long-tail keywords are longer, more specific phrases. For instance, “dog grooming tips for fluffy breeds” or “cat grooming for shedding cats.” These can be valuable for attracting users looking for specialized information or services.
Check User Intent. Consider the intent behind each keyword. Are users looking for information, pricing, or appointment booking? Tailor your content and website structure to match user intent.
Create Content and Optimize. Develop high-quality content for your website, including blog posts, service pages, and informative articles. Incorporate your selected keywords naturally into your content to improve its visibility in search results. Now, whatever you do, don’t go keyword stuffing. This can harm your website’s SEO by making it appear spammy to search engines, leading to potential ranking penalties.
Implement Proper URL Redirects
Implementing proper URL redirects means setting up a system that guides visitors to the right page on your website even if they’ve typed the wrong web address or clicked an outdated link, ensuring they always reach their intended destination.
URL redirects help maintain a seamless and user-friendly experience on your website. They prevent visitors from encountering error pages, ensuring they find the content or information they’re looking for.
So what’s this gotta do with SEO? Proper URL redirects can positively impact your website’s SEO by preserving link equity and ensuring search engines index your content correctly.
Monitor and Analyze Website Performance:
Regularly monitor your website’s performance using tools like Google Analytics. You’ll want to analyze metrics such as traffic, bounce rate, conversion rate and keyword rankings to identify areas for improvement.
By keeping tabs on your website’s performance, you can identify issues early, like broken links, slow page load times, or sudden drops in traffic before they escalate into more significant issues that could harm your SEO. And analyzing user behaviour and engagement data helps you understand which content resonates with your audience and what needs improvement, allowing you to create more effective, SEO-friendly content.
How to Choose a Website Designer or Developer
Maybe the idea of planning, designing and executing a website build is just more than you can handle right now. There’s a lot that goes into it, and as someone with an already-filled schedule, you may find it challenging to achieve successful results.
Let’s say that when all is said and done that you’ve decided that it’s in your best interest to hire a professional website designer and/or a developer (often hired to build websites using coding and programming, website developers handle the back end of things, like design implementation, optimization and testing).
When you’re considering outsourcing the tasks involved in launching a website, there are certain steps that can significantly streamline the process for you in the long term. While freelance professionals abound, opting to collaborate directly with a web design agency can offer distinct advantages in getting your site up and running.
With this approach, you’ll not only gain access to a wealth of expertise and diverse skill sets, but also enjoy the perks of enhanced efficiency and swifter timelines, personalized solutions that cater to your unique needs, a higher level of accountability and ongoing support, and invaluable strategic guidance.
That being said, it’s worth noting that there are plenty of agencies out there eager to win your business. Picking the right one is key to ensuring your website redesign project turns out successful.
Here are some key factors to consider when it comes to choosing an agency that will be the best fit for you and your website:
- Define Your Requirements. Determine your specific needs, budget and timeline for the website redesign. Consider factors like design expertise, industry experience and portfolio when evaluating potential website designers.
|Tip: Always have a written contract in place that outlines project details, timelines and payment terms. This provides legal protection for both parties.|
- Research and Shortlist Agencies. Conduct thorough research to identify reputable agencies with a track record of successful projects. Ask fellow business owners for their advice. Read reviews. And then read more reviews. Shortlist agencies that align with your requirements and have positive client testimonials.
- Evaluate and Collaborate. Request proposals or quotes. You’ll want to evaluate proposals based on factors like design approach, cost, timeline and communication style. Collaborate closely with the chosen agency throughout the redesign process to ensure your vision is effectively translated into the final product.
As you weigh the decision to enlist the expertise of a professional website designer, remember that your online presence is a significant asset in today’s digital landscape.
While our checklist can guide you through the initial stages, it’s essential to think beyond the launch. Continuing to monitor your website’s performance, adapting to evolving user needs, and staying updated with the latest web design trends will ensure your online presence remains relevant and effective. With the right team and ongoing attention, your website can be a dynamic and enduring tool for success in the digital world.
|Tip: After you launch your redesigned website, you should keep a close eye on its performance and gather user feedback for further improvements.|
It’s Time to Begin Your Website Redesign
Redesigning a website can seem intricate, complicated and scary. We get it! But with careful planning and execution, it can be a success.
Through this comprehensive guide, you’ve been equipped with the knowledge and strategies to confidently tackle your website redesign. With careful planning and execution, your website can become a powerful tool for your business in the digital age.