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ArticleJuly 21, 2022

The Top Five Not-for-Profit Copywriting Tips to Increase Donations

It’s no secret that Canadian charities are struggling more than they ever have before.  The Giving Report...

ArticleJune 06, 2022

Seven Ways to Ensure Your Newsletter is a Success

As a business owner, we’ll bet you’re constantly looking for ways you can boost sales, cultivate customer...

ArticleDecember 02, 2020
Attention-Grabbing Headline

Planning a Website? How to Write Strong Website Copy that Sells

Let me begin by saying that I’m not a professional copywriter. And I’m not aspiring to become...

ArticleOctober 17, 2020

8 Website Planning Tips to Increase Conversion

Beginning the process of planning and designing a website can be a big undertaking. Naturally we want...

ArticleApril 01, 2020

How to Track Digital Marketing Performance with Campaign UTM Tags

So often we see businesses invest significant time and money into digital marketing and advertising efforts with...

ArticleMarch 20, 2020

We All Need a Bit of Help Right Now

Overnight, businesses have transformed from thriving to dying. For its staff and owners, it’s heartbreaking. As I...

ArticleMarch 12, 2020

How to Establish Focus in Your Business Through Brand Positioning

Believe it or not, on a typical day, by 10 am, you would have already made about...

ArticleJanuary 03, 2020

A Marketer’s Guide: How to Write Website Copy That Sells

Copywriting that Converts A website has less than 15 seconds to grab your attention. Which means you...

ArticleDecember 12, 2019

Six Common Google Analytics Questions & Answers

Your new website is complete, yay! You know that Google Analytics is set up, it’s useful, and...

ArticleJanuary 28, 2019
Brand Ambassadors

It’s Time to Create “Brand Ambassadors”

  I have some great friends. The kind that forgive me, even when I say the wrong...

ArticleDecember 17, 2018
Does copy affect your brand?

Does copy affect the way people see your brand?

For many years I made a living helping business owners strengthen and reinforce their brand … by...

ArticleNovember 20, 2018

Your Brilliant Product Isn’t Enough. You Need a Brand.

It came to you in an ‘aha moment’; your ‘million-dollar idea’. Then you did what most people...

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