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Maybe you are developing a new product, targeting a new audience or redefining your product or service. Perhaps there’s a concerning gap between your visual identity brand presence, your story…or both. Or, maybe your organization is getting left behind as a result of more aggressive competition or an inactive online presence. Your brand should be a perfect unity of differentiation, consistency and visual impact.
If it’s not properly ingrained across your organization, it can create a disconnected first impression and misinformed consumer experience. And that can have an exceptionally negative impact on financial prosperity. The process of brand or rebranding your organization is ambitious. But fear not, we have the expertise to help.
For the past 15 years, we’ve worked with many organizations seeking a cohesive brand look and feel. We’ve watched from the outside as organizations work towards bringing their new brand identity to life.
Unfortunately, despite resources, tools and brand standards at their disposal, many organizations are simply not adequately equipped to effectively adopt their new brand throughout every facet of their organization. As a consequence, the brand loses its effectiveness from day 1.
1dea has a bold new focus. We recognize that organizations may not have the time and expertise to holistically build and adopt a rebrand throughout every fibre of their organization. We’re here to solve that problem by changing the way brands are made.
To understand the breadth of your brand, we roll up our sleeves and take a deep dive into your organization. We will guide you through a series of criteria to help us visually and strategically map out the current state of your brand.
Following the brand audit, we’ll assemble brand findings into a visual & informational composition of its current state, including viewpoints from an internal and external capacity.
Taking the same brand assessment criteria, we turn it over to you to re-answer the same brand audit criteria, but this time, with the desire as to where you would want to be.
With a really sound understanding of your organization, brand state and desires, we turn it over to our team to build out a recommended direction, scope and position.
With your feedback from step 4, we’ll build an action plan including scope, budgets, length of engagement, milestones/stages, steps to implementation, KPIs and agreements. We’ll work together to solidify the scope and next steps.
We work collaboratively with you and your team to build out a new logo/identity, brand standards, website, stationery, sales materials and all other supporting materials. We’ll assist in the launch to adopt the new brand organization-wide. And post-launch, we will be with you every step of the way to ensure the brand holds consistently strong.
We’ll define priorities & process based on your budget and needs.
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