Rebranding
Maybe you are developing a new product, targeting a new audience or redefining your product or service. Perhaps there’s a concerning gap with your visual identity brand presence, your story…or both. Or, maybe your organization is getting left
behind as a result of more aggressive competition or an inactive online presence. Your brand should be a perfect unity of differentiation, consistency and visual impact. If it’s not properly ingrained across your organization, it can create a disconnected first impressions and misinformed consumer experience. And that can have an exceptionally negative impact towards financial prosperity. The process to brand or rebrand your organization is ambitious. But fear not, we have the expertise to help.
For the past 13 years, we’ve worked many organizations seeking a cohesive brand look and feel. We’ve watched from the
outside as organizations work towards bringing their new brand identity to life. Unfortunately, despite resources, tools and brand standards at their disposal, many organizations are simply not adequately equipped to effectively adopt their new brand throughout every facet of their organization. As a consequence, the brand loses its effectiveness from day 1.
1dea has a bold new focus. We recognize that organizations may not have the time and expertise to holistically build and adopt a rebrand throughout every fibre of their organization. We’re here to solve that problem by changing the way brands are made.
To understand the breadth of your brand, we roll up our sleeves and take a deep dive into your organization. We will guide you through a series of criteria to help us visually and strategically map out the current state of your brand.
Following the brand audit, we’ll assemble brand findings into a visual & informational composition of its current state, including viewpoints from an internal and external capacity.
Taking the same brand assessment criteria, we turn it over to you to re-answer the same brand audit criteria, but this time, with the desire as to where you would want to be.
With a really sound understanding of your organization, brand state and desires, we turn it over to our team to build out a recommended direction, scope and position.
With your feedback from step 4, we’ll build an action plan including scope, budgets, length of engagement, milestones/stages, steps to implementation, KPIs and agreements. We’ll work together to solidify scope and next steps.
This is we work collaboratively with you and your team to build out a new logo/identity, brand standards, website, stationery, sales materials and all other supporting materials. We’ll work with you to launch and adopt the new brand organization-wide. And post launch we will be with you every step of the way to ensure the brand holds consistently strong.
We’ll define priorities & process based on your budget and needs.
For many years I made a living helping business owners strengthen and reinforce their brand … by just writing...
It came to you in an ‘aha moment’; your ‘million-dollar idea’. Then you did what most people only dream...
Rebranding is an exciting undertaking. It’s an opportunity to turn the page, to move ahead, to realize a new...
Past trends tend to become new again, especially in fashion. But, does this hold true in marketing? Or does,...
Rebranding is a bold and exciting new step in an organization’s life. If done properly, it can be a...
Written by Mike Hector. Throughout the history of marketing and advertising, branding has remained an elemental component of any...
