Ontario Genomics – Website Redesign & Strategic Content Architecture
A large-scale website redesign for Ontario Genomics (Toronto, Ontario)—built to support research, funding, and public policy engagement while aligning with the organization’s strategic goals and industry leadership in genomics and engineering biology.
The Why Behind the Work
Ontario Genomics needed a website that could reflect its national influence, support stakeholder engagement, and align with the organization’s 2021–2026 Strategic Plan. The redesigned platform had to scale with their content needs while improving accessibility and user experience. Project goals included:
- Modernizing the website to support conversion and policy engagement
- Redesigning over 1,000 pages with consistent visual strategy and user flow
- Enhancing information architecture for research, funding, and news content
- Meeting WCAG 2.0 AA accessibility and SEO best practices
How We Helped
- Conducted stakeholder engagement and discovery sessions to guide strategy
- Created moodboards, brand attribute surveys, and multiple visual concept
- Designed and developed a WordPress Elementor site with 1,000+ pages and posts
- Developed 20+ custom page templates with refined UX and responsive layouts
- Planned a navigation and content structure optimized for SEO and accessibility
- Integrated semantic search, AODA-compliant features, and WCAG 2.0 AA standards
- Provided Google Analytics and Console setup for performance tracking
- Delivered conversion copywriting and meta content for all core pages
Total Pages
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Total Posts
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Our Continued Partnership
- Monthly WordPress maintenance and technical support
- Content and plugin updates to maintain AODA compliance
- Strategic design updates for reports, infographics, and outreach
- Ongoing SEO enhancements and analytics reviews
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Need Help with a Project?
Whether you need a new website, brand identity, or ongoing support—start with a 30-minute exploratory call. We’ll listen, learn, and help you map out what’s possible.
