Spirits Canada

Spirits Canada – Marketing, Web Design & Digital Strategy

A national association needs more than a website. Through an ongoing WordPress and marketing retainer and campaign rollout, we help Spirits Canada keep member communications, advocacy, and digital tools current across Canada.

The Why Behind the Work

Spirits Canada’s work spans advocacy, member support, public education, and industry leadership, and their digital presence needs to keep pace. As new initiatives roll out across Canada, the website and communications must stay consistent, accessible, and easy to update, without losing clarity or credibility.

This partnership was built to support a national association with ongoing needs, while also making room for deeper marketing guidance as priorities expand.

How We Helped

  • Led a major WordPress website redesign, including UX/UI improvements across the full site.
  • Planned and built a comprehensive board portal to support governance, documents, and member-only access.
  • Developed site structure, page layouts, and content flow to improve clarity and reduce friction.
  • Supported copywriting and content strategy with SEO + GEO considerations to match how people search.
  • Designed and produced branded templates and communication tools for internal and public-facing use.
  • Delivered ongoing campaign and program assets across web, email, and social media.
  • Provided accessibility-minded design support aligned with AODA/WCAG best practices.
  • Continued site improvements and marketing support through an ongoing retainer.

Our Continued Partnership

  • Ongoing WordPress website support updates, backups, and performance monitoring.
  • Continuous site improvements to support new initiatives, member needs, and evolving priorities.
  • Management and updates for key association tools and content areas as programs expand.
  • Marketing advisory and planning support for 2026 initiatives beyond production work.
  • Design support for national campaigns, Ontario-based initiatives, and event communications.

Inspired by this project? Let’s talk about yours.

Spirits Canada

Planning for Canada

1000 Islands Tourism

Naturally L&A

Future in ABA

Ontario Creates

Bytowne and Fox Theatre

Ontario Genomics

ResultsMap®

Ontario Harm Reduction Distribution Program

Evidence for Democracy

Town of Perth

Genome Alberta

Township of South Frontenac

theROC

Cunningham Swan

SAC: Speech-Language Pathology & Audiology Canada

Limestone District School Board

Prince Edward County

Bruce County

Kingston Olive Oil Co.

Lennox Addington Libraries

Kiaro

Grand OnStage

Royal College Strategic Plan

Canadian Association of General Surgeons

Grand Theatre

Queens University

Ottawa TEAM Hub: Tissue Engineering & Applied Materials – Website Design

Stride Academy

KCVI & QECVI Legacy Project​

Museum of Lennox and Addington

RJW Stonemasons Inc.

Union Park

Skyline Group

Sandbanks Vacations

Frontenac Business Services

Frontenac Club

MB Kouri Insurance

Logo Design Examples

Jolly Tours

Providence Care

Need Help with a Project?

Whether you need a new website, brand identity, or ongoing support—start with a 30-minute exploratory call. We’ll listen, learn, and help you map out what’s possible.

Planning for Canada

Planning for Canada – Website Design & Development

Planning for Canada helps eligible newcomers prepare for life in Canada before they arrive through free, IRCC-funded pre-arrival support delivered by Colleges and Institutes Canada. 1dea redesigned and rebuilt the bilingual website to create a clearer, more accessible, and action-oriented experience.

The Why Behind the Work

Planning for Canada needed a website that could guide eligible newcomers with clarity, care, and confidence before they arrive in Canada. Core goals of the website were to help visitors understand the program, check eligibility, register for services, and access trusted resources. The redesigned experience shifts the site from a gatekeeping approach to a more welcoming journey, using simplified navigation, guided eligibility pathways, and plain-language content to help users understand the program, access trusted resources, and take the right next step.

How We Helped

1dea redesigned and developed a bilingual WordPress website with a stronger user journey, clearer content structure, and mobile-first layouts. The project included UX strategy, information architecture, conversion-focused content, custom post type structures for resources and success stories, accessibility considerations, SEO/GEO planning, and a supporting brand standards document. Visually, the design builds on Planning for Canada’s existing identity with clean layouts, accessible colour use, purposeful iconography, full-colour storytelling photography, and soft mint treatments that create a calm, trustworthy, and welcoming digital experience.

Increase in average engagement time per user over the first 6 months after launch.
0 %
Countries reached through website visits.
0
More actions taken during each website session.
0 %

Helping Newcomers Start Before They Arrive

Planning for Canada’s redesigned website gives eligible newcomers a clearer path to support before landing in Canada. Through simplified navigation, plain-language content, guided eligibility checks, and a stronger resource structure, the site helps users understand the program, build trust, and take action with confidence.

It's been a pleasure working with you and the entire 1dea team.
CRISTIAN MEDINA
Senior Program Officer, Government and Stakeholder Partnerships, Planning for Canada

Inspired by this project? Let’s talk about yours.

Spirits Canada

Planning for Canada

1000 Islands Tourism

Naturally L&A

Future in ABA

Ontario Creates

Bytowne and Fox Theatre

Ontario Genomics

ResultsMap®

Ontario Harm Reduction Distribution Program

Evidence for Democracy

Town of Perth

Genome Alberta

Township of South Frontenac

theROC

Cunningham Swan

SAC: Speech-Language Pathology & Audiology Canada

Limestone District School Board

Prince Edward County

Bruce County

Kingston Olive Oil Co.

Lennox Addington Libraries

Kiaro

Grand OnStage

Royal College Strategic Plan

Canadian Association of General Surgeons

Grand Theatre

Queens University

Ottawa TEAM Hub: Tissue Engineering & Applied Materials – Website Design

Stride Academy

KCVI & QECVI Legacy Project​

Museum of Lennox and Addington

RJW Stonemasons Inc.

Union Park

Skyline Group

Sandbanks Vacations

Frontenac Business Services

Frontenac Club

MB Kouri Insurance

Logo Design Examples

Jolly Tours

Providence Care

Need Help with a Project?

Whether you need a new website, brand identity, or ongoing support—start with a 30-minute exploratory call. We’ll listen, learn, and help you map out what’s possible.

Future in ABA

Ontario ABA Recruitment Campaign Toolkit

Future in ABA needed a clear, consistent way to attract new ABA professionals across Ontario. We created a full recruitment campaign system, including a comprehensive website, branded toolkit, and multi-channel marketing assets and videos.

The Why Behind the Work

Recruitment in this space comes with real challenges. The audience is diverse, the education path can feel unclear, and many people don’t realize the career opportunities available. Future in ABA needed a campaign that could build awareness, answer common questions, and create momentum across Ontario, while giving partners a toolkit they could use consistently across multiple seasons.

How We Helped

  • Led persona research and audience insight development to shape campaign messaging and direction.
  • Developed a recruitment narrative designed to reduce confusion and drive action.
  • Designed a complete visual identity system for the campaign and toolkit.
  • Created a reusable suite of branded templates for partner communications and outreach.
  • Designed and built a WordPress website to support conversion and long-term content growth .
  • Produced campaign-ready assets for social media, digital advertising, direct mail, and email marketing.
  • Developed presentation tools and rollout materials for stakeholder and partner use.
  • Delivered final working files, organized assets, and provided implementation support for consistent adoption.
Ontario-wide recruitment campaign system designed for long-term use.
1 -year
words of audience-first content developed to inform and guide career decisions.
2 k
campaign deliverable formats created for digital, print, email, and partners.
0 +

Our Continued Partnership

  • Ongoing WordPress maintenance and platform support following launch.
  • Continued design support for new recruitment materials, outreach, and campaign refreshes.
  • Updates to templates and toolkit assets as partner needs evolve.
  • Ongoing management and updates of the Ontario-wide ABA job board, supporting recruitment for clinics and employers across the province.
  • Long-term digital support to keep the campaign system consistent, secure, and easy to manage.
1dea brought great insight into how a smooth and polished website should function, and a great eye for capturing our business's identity and personality. Highly recommend this small and mighty company as they're a true professional pleasure to work with.
LAURA CAMPBELL
Funding Administrator, Future in ABA

Inspired by this project? Let’s talk about yours.

Spirits Canada

Planning for Canada

1000 Islands Tourism

Naturally L&A

Future in ABA

Ontario Creates

Bytowne and Fox Theatre

Ontario Genomics

ResultsMap®

Ontario Harm Reduction Distribution Program

Evidence for Democracy

Town of Perth

Genome Alberta

Township of South Frontenac

theROC

Cunningham Swan

SAC: Speech-Language Pathology & Audiology Canada

Limestone District School Board

Prince Edward County

Bruce County

Kingston Olive Oil Co.

Lennox Addington Libraries

Kiaro

Grand OnStage

Royal College Strategic Plan

Canadian Association of General Surgeons

Grand Theatre

Queens University

Ottawa TEAM Hub: Tissue Engineering & Applied Materials – Website Design

Stride Academy

KCVI & QECVI Legacy Project​

Museum of Lennox and Addington

RJW Stonemasons Inc.

Union Park

Skyline Group

Sandbanks Vacations

Frontenac Business Services

Frontenac Club

MB Kouri Insurance

Logo Design Examples

Jolly Tours

Providence Care

Need Help with a Project?

Whether you need a new website, brand identity, or ongoing support—start with a 30-minute exploratory call. We’ll listen, learn, and help you map out what’s possible.

Ontario Creates

Ontario Creates – Brand Systems & Multi-Channel Marketing Collateral

1dea Design + Media partnered with Ontario Creates on branding, marketing, and communications design, supporting clear, accessible messaging across digital, print, and campaign initiatives for Ontario’s creative industries. 

The Why Behind the Work

Ontario Creates manages a complex portfolio of programs, audiences, and reporting requirements. Their communications needed to balance clarity with credibility, meet accessibility standards, and remain consistent across dozens of touchpoints, while still allowing internal teams to move quickly and adapt to changing priorities.

Our role was to bring structure, cohesion, and visual clarity to that ecosystem, without sacrificing flexibility or compliance.

How We Helped

We collaborated with Ontario Creates to build a versatile brand ecosystem that balances cinematic aesthetics with functional utility. We managed every detail from complex data visualization to internal communication systems, all while ensuring every deliverable serves as a long-term strategic asset.

  • Designed and evolved Ontario Creates’ brand system across print, digital, and campaign materials to ensure consistency across programs and audiences.

  • Developed master advertising templates used across provincial, national, and international marketing campaigns.

  • Created high-impact PowerPoint and presentation templates for board meetings, funding announcements, and stakeholder communications.

  • Designed the Welcome to Producing in Ontario guide, a core industry resource used by producers navigating Ontario’s funding and production landscape.

  • Produced extensive social media and digital campaign assets, including promotional graphics, program launches, and audience-facing content.

  • Developed Spotify and streaming platform branding to support music and playlist promotion initiatives.

  • Designed video promo assets and supporting visuals for digital and event-based use.

  • Led large-scale exhibit, media wall, and trade show design for conference and industry event presence across Ontario and beyond.

distinct marketing and communications initiatives delivered across multiple programs and funding streams.
0 +
custom-designed templates and assets created for print, digital, presentation, and environmental use.
0 +
years of continuous collaboration supporting evolving mandates, campaigns, and reporting needs.
0 +

Our Continued Partnership

  • Ongoing design support to accommodate new programs, funding rounds, and reporting requirements.

  • Regular updates and refinements to templates and materials to reflect changing priorities and guidelines.

  • Continued focus on accessibility, consistency, and clarity across all deliverables.

  • A long-term working relationship built on trust, responsiveness, and deep knowledge of the organization.

This agency has been an absolute gem on designing the newly created producer’s guide for Film Commission and most recently the annual production stats graphics which we love. Their organizational skills are what everyone needs in their life.
Jennifer P.
Manager of Communications, Ontario Creates

Inspired by this project? Let’s talk about yours.

Spirits Canada

Planning for Canada

1000 Islands Tourism

Naturally L&A

Future in ABA

Ontario Creates

Bytowne and Fox Theatre

Ontario Genomics

ResultsMap®

Ontario Harm Reduction Distribution Program

Evidence for Democracy

Town of Perth

Genome Alberta

Township of South Frontenac

theROC

Cunningham Swan

SAC: Speech-Language Pathology & Audiology Canada

Limestone District School Board

Prince Edward County

Bruce County

Kingston Olive Oil Co.

Lennox Addington Libraries

Kiaro

Grand OnStage

Royal College Strategic Plan

Canadian Association of General Surgeons

Grand Theatre

Queens University

Ottawa TEAM Hub: Tissue Engineering & Applied Materials – Website Design

Stride Academy

KCVI & QECVI Legacy Project​

Museum of Lennox and Addington

RJW Stonemasons Inc.

Union Park

Skyline Group

Sandbanks Vacations

Frontenac Business Services

Frontenac Club

MB Kouri Insurance

Logo Design Examples

Jolly Tours

Providence Care

Need Help with a Project?

Whether you need a new website, brand identity, or ongoing support—start with a 30-minute exploratory call. We’ll listen, learn, and help you map out what’s possible.

Bytowne and Fox Theatre

ByTowne Cinema & Fox Theatre Website Design & Development

ByTowne Cinema in Ottawa and Fox Theatre in Toronto share a custom WordPress platform that supports two distinct brands while creating a seamless experience for film lovers.

The Why Behind the Work

The two independent cinemas have distinct identities, loyal audiences, and strong programming. What they shared was a need for a more flexible digital foundation. Their previous websites made updates time-consuming, limited how showtimes and events were displayed, and created friction for users trying to browse films or buy tickets on mobile. As programming expanded and audience expectations shifted, the digital experience needed to be better to support discovery, booking, and day-to-day operations.

How We Helped

  • Collaborative Discovery Process: Partnered with ByTowne Cinema and Fox Theatre to understand their unique brand identities, business goals, and audience needs through in-depth discovery sessions.
  • Strategic Navigation Planning: Conducted SEO keyword research and competitive analysis to create a user-friendly navigation plan and content outline tailored to each cinema’s audience.

  • Custom Website Design: Designed visually branded and responsive websites for each cinema, ensuring a unique look and feel that reflects their individual brand identities while maintaining a cohesive structure.

  • Enhanced User Experience: Developed wireframes and prototypes to optimize user experience, focusing on seamless navigation, conversion goals, and intuitive design. ​

  • API Integration for Ticketing: Integrated Agile Ticketing Systems API to streamline show listings, ticket booking, and venue reservations, enhancing the customer experience.

  • Conversion-Optimized Copywriting: Crafted compelling, brand-specific website copy to engage visitors, drive ticket sales, and encourage venue bookings.

  • SEO and Analytics Setup: Implemented on-page SEO optimization, Google Analytics, and Google Search Console to improve search engine visibility and track website performance.

  • Comprehensive Testing and Quality Assurance: Conducted rigorous QA and browser testing to ensure functionality, responsiveness, and a seamless user experience across all devices.

custom-developed pages built across two cinema websites on a shared WordPress platform.
0 +
active show listings supported at any time through robust Agile Ticketing API integration.
0 +
integrated ticketing e-commerce system supporting preview, selection, and purchase end to end.
1 fully

Our Continued Partnership

  • Delivered a future-ready website foundation designed to scale with evolving programming, promotions, and audience expectations.

  • Provided WordPress and Elementor training so internal teams can confidently manage updates and content without developer reliance.

  • Ongoing WordPress maintenance, updates, and performance monitoring to keep both sites secure and reliable.

  • Continued support to ensure the platform remains easy to evolve over time, without needing to rebuild or rethink the system each season.

Inspired by this project? Let’s talk about yours.

Spirits Canada

Planning for Canada

1000 Islands Tourism

Naturally L&A

Future in ABA

Ontario Creates

Bytowne and Fox Theatre

Ontario Genomics

ResultsMap®

Ontario Harm Reduction Distribution Program

Evidence for Democracy

Town of Perth

Genome Alberta

Township of South Frontenac

theROC

Cunningham Swan

SAC: Speech-Language Pathology & Audiology Canada

Limestone District School Board

Prince Edward County

Bruce County

Kingston Olive Oil Co.

Lennox Addington Libraries

Kiaro

Grand OnStage

Royal College Strategic Plan

Canadian Association of General Surgeons

Grand Theatre

Queens University

Ottawa TEAM Hub: Tissue Engineering & Applied Materials – Website Design

Stride Academy

KCVI & QECVI Legacy Project​

Museum of Lennox and Addington

RJW Stonemasons Inc.

Union Park

Skyline Group

Sandbanks Vacations

Frontenac Business Services

Frontenac Club

MB Kouri Insurance

Logo Design Examples

Jolly Tours

Providence Care

Need Help with a Project?

Whether you need a new website, brand identity, or ongoing support—start with a 30-minute exploratory call. We’ll listen, learn, and help you map out what’s possible.

Ontario Genomics

Ontario Genomics – Website Redesign & Strategic Content Architecture

A large-scale website redesign for Ontario Genomics (Toronto, Ontario)—built to support research, funding, and public policy engagement while aligning with the organization’s strategic goals and industry leadership in genomics and engineering biology.

Innovative solutions webpage with listings functionality and strategic content architecture designed to showcase genomics initiatives across Ontario.

The Why Behind the Work

Ontario Genomics needed a website that could reflect its national influence, support stakeholder engagement, and align with the organization’s 2021–2026 Strategic Plan. The redesigned platform had to scale with their content needs while improving accessibility and user experience. Project goals included:

  • Modernizing the website to support conversion and policy engagement
  • Redesigning over 1,000 pages with consistent visual strategy and user flow
  • Enhancing information architecture for research, funding, and news content
  • Meeting WCAG 2.0 AA accessibility and SEO best practices

How We Helped

  • Conducted stakeholder engagement and discovery sessions to guide strategy
  • Created moodboards, brand attribute surveys, and multiple visual concept
  • Designed and developed a WordPress Elementor site with 1,000+ pages and posts
  • Developed 20+ custom page templates with refined UX and responsive layouts
  • Planned a navigation and content structure optimized for SEO and accessibility
  • Integrated semantic search, AODA-compliant features, and WCAG 2.0 AA standards
  • Provided Google Analytics and Console setup for performance tracking
  • Delivered conversion copywriting and meta content for all core pages
Total Pages
0
Total Posts
0

Our Continued Partnership

  • Monthly WordPress maintenance and technical support
  • Content and plugin updates to maintain AODA compliance
  • Strategic design updates for reports, infographics, and outreach
  • Ongoing SEO enhancements and analytics reviews
Responsive mobile view of Ontario Genomics Programs page highlighting research funding, innovation initiatives, and accessible design features for a better user experience.
Mobile-friendly design of Ontario Genomics News & Blogs page with sector filters and accessible navigation for research updates and announcements.
Homepage design for Ontario Genomics, a Toronto-based provincial non-profit, featuring custom templates, accessible navigation, and strategic UX to support research, funding, and industry engagement across Ontario and Canada.

Inspired by this project? Let’s talk about yours.

Spirits Canada

Planning for Canada

1000 Islands Tourism

Naturally L&A

Future in ABA

Ontario Creates

Bytowne and Fox Theatre

Ontario Genomics

ResultsMap®

Ontario Harm Reduction Distribution Program

Evidence for Democracy

Town of Perth

Genome Alberta

Township of South Frontenac

theROC

Cunningham Swan

SAC: Speech-Language Pathology & Audiology Canada

Limestone District School Board

Prince Edward County

Bruce County

Kingston Olive Oil Co.

Lennox Addington Libraries

Kiaro

Grand OnStage

Royal College Strategic Plan

Canadian Association of General Surgeons

Grand Theatre

Queens University

Ottawa TEAM Hub: Tissue Engineering & Applied Materials – Website Design

Stride Academy

KCVI & QECVI Legacy Project​

Museum of Lennox and Addington

RJW Stonemasons Inc.

Union Park

Skyline Group

Sandbanks Vacations

Frontenac Business Services

Frontenac Club

MB Kouri Insurance

Logo Design Examples

Jolly Tours

Providence Care

Need Help with a Project?

Whether you need a new website, brand identity, or ongoing support—start with a 30-minute exploratory call. We’ll listen, learn, and help you map out what’s possible.

Ontario Harm Reduction Distribution Program

OHRDP – Custom Illustrated Training Guide

The Ontario Harm Reduction Distribution Program (OHRDP) partnered with 1dea to create a training guide for clinics across Ontario. The goal was to make harm reduction education clear, approachable, and usable in real-world front-line environments through custom illustration, strong hierarchy, and publication design.

The Why Behind the Work

Harm reduction is complex, sensitive, and often misunderstood. OHRDP needed a guide that could support staff training without feeling clinical, cold, or overly academic.

The content had to be easy to navigate under pressure, while still holding nuance and credibility. That meant designing a publication that was structured like a practical tool, and illustrated in a way that felt human, direct, and grounded in lived reality.

This work was recognized with an RGD Award for Social Good, celebrating the role design can play in safer, more informed communities.

How We Helped

  • We transformed complex medical guidelines into a set of accessible, bold, and professional training assets
  • Created a unique visual language to represent sensitive topics accurately without being alienating.
  • Developed a custom page layout that prioritizes clarity and rapid information retrieval for busy front-line workers.
  • Managed the print production process to ensure the final manuals were durable and professional.
  • Repurposed the guide’s established look to create complementary posters, further disseminating critical safety messages throughout the community.
  • Designed a full publication system with clear hierarchy, section structure, and consistent layout rules.
custom illustrations to support empathy and retention.
0 +
training guide designed for front-line clinic use across Ontario.
0 +
Registered Graphic Designers (RGD) Award for Social Good.
1
1dea, you’ve managed to bring ideas to life that I hadn’t even shared out loud, and somehow made them even better than I imagined.
DIRECTOR
Ontario Harm Reduction Distribution Program

Our Continued Partnership

  • Ongoing print production and inventory management for province-wide distribution.

  • Iterative design updates to training manuals as health guidelines and best practices evolve.

  • Strategic brand extensions, including the development of new posters and digital assets to reinforce safety messages.

  • Accessibility audits to ensure all illustrations and layouts meet current provincial standards for public health communications.

  • Consultation on visual storytelling for future provincial training initiatives and front-line engagement tools.

Inspired by this project? Let’s talk about yours.

Spirits Canada

Planning for Canada

1000 Islands Tourism

Naturally L&A

Future in ABA

Ontario Creates

Bytowne and Fox Theatre

Ontario Genomics

ResultsMap®

Ontario Harm Reduction Distribution Program

Evidence for Democracy

Town of Perth

Genome Alberta

Township of South Frontenac

theROC

Cunningham Swan

SAC: Speech-Language Pathology & Audiology Canada

Limestone District School Board

Prince Edward County

Bruce County

Kingston Olive Oil Co.

Lennox Addington Libraries

Kiaro

Grand OnStage

Royal College Strategic Plan

Canadian Association of General Surgeons

Grand Theatre

Queens University

Ottawa TEAM Hub: Tissue Engineering & Applied Materials – Website Design

Stride Academy

KCVI & QECVI Legacy Project​

Museum of Lennox and Addington

RJW Stonemasons Inc.

Union Park

Skyline Group

Sandbanks Vacations

Frontenac Business Services

Frontenac Club

MB Kouri Insurance

Logo Design Examples

Jolly Tours

Providence Care

Need Help with a Project?

Whether you need a new website, brand identity, or ongoing support—start with a 30-minute exploratory call. We’ll listen, learn, and help you map out what’s possible.