1000 Islands Tourism

Our 13th year supporting TIAP in all things marketing, design and digital, the 2021 campaign challenged us with pandemic contingencies.

Marketing & Design | Website Design

This year’s campaign challenged us to determine how acceptable it would be to target out-of-region travellers to the area. With continued concerns about COVID-19, we collaboratively determined a local and regional activity-based campaign was necessary at first. However, we still wanted to drive engagement and awareness with travellers across the Province. We encouraged the local and regional community to get out and explore and take in local attractions and activities. For those out of area, we developed the 2021 “Win a Trip to the 1000 Islands” campaign and focused external digital marketing efforts on consumer engagement, traveller intentions and building upon our follower based, most notably with new email sign-ups.

Tourism Campaign Results

For the first half of the campaign, our focus was to drive clicks and traffic to our tourism operator websites directly, as opposed to channeling it through our tourism website. 1000s of new website visits were achieved for our partners. However, we also successfully grew TIAP’s website, follower and engagement presence at the same time.