Canadian Association of General Surgeons

CAGS is the only national organization representing the interests of General Surgeons in Canada. As the voice for all General Surgeons, the CAGS brand needed to exemplify the same level of distinction.

1dea lead discussions to facilitate a shared direction for CAGS goals, positioning, visual assets, and tools needed to effectively implement the brand. It started with the logo solution that would embody the qualities of the long-standing and respected organization.

A brand with a responsive logo system

To be agile to production and application needs, a responsive logo system was made. This allowed for ease of use with a full format logo, bilingual logo, member crest and a version that is icon only. Additional brand tools were made to support the visual identity including a full suite of custom graphic design materials.

A brand with more than just one logo

To be agile to production and application needs, a responsive logo system was made. This allowed for ease of use with a full format logo, bilingual logo, member crest, or reduced to just the icon. Additional brand tools were made to support the visual identity including:

Canadian Association of General Surgeons

A brand with a responsive logo system

A brand with more than just one logo

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