Cunningham Swan – Website Redesign & Brand Support for a Full-Service Law Firm (Kingston, ON)
A modern, mobile-friendly website redesign for Cunningham Swan—one of Eastern Ontario’s top law firms—paired with ongoing creative and digital support across branding, design, and legal marketing strategy.
The Why Behind the Work
Cunningham Swan needed a digital platform that matched the professionalism and authority of their firm. As a full-service legal practice with multiple specialties, their goal was to drive more targeted traffic and showcase depth across practice areas. Project goals included:
- Improving website structure, SEO, and accessibility for legal audiences
- Creating strong landing pages for each service area to enhance visibility
- Establishing a clear, confident user experience across all devices
- Supporting lead generation and reinforcing local authority in the legal sector
How We Helped
- Designed and developed a fully responsive WordPress website using Elementor, optimized for SEO, performance, and accessibility
- Planned UX architecture and navigation tailored to legal professionals and client decision-makers
- Built SEO-optimized service pages for all practice groups and migrated legacy blog content with enhanced structure, categories, and authorship
- Implemented WCAG 2.0 AA–compliant layouts across all site pages to ensure accessibility for all users
- Developed mobile-first layouts to improve user experience and lead conversion
- Integrated community involvement and firm culture features to strengthen brand storytelling
- Expanded the firm’s brand presence through cohesive design and marketing strategy across digital and print platforms
- Delivered ongoing digital marketing design and content support for the firm’s social media channels
- Provided long-term WordPress maintenance, SEO enhancements, and graphic design updates to ensure sustained performance and consistency
Our Continued Partnership
Ongoing WordPress maintenance and plugin update support to ensure performance, security, and compatibility.
SEO and content strategy tailored to legal search trends, improving visibility for key practice areas and local rankings.
Graphic design and brand collateral for advertising, print, and digital marketing campaigns.
Long-term creative consultation and digital strategy support to evolve the firm’s online presence and marketing effectiveness.
Inspired by this project? Let’s talk about yours.
Need Help with a Project?
Whether you need a new website, brand identity, or ongoing support—start with a 30-minute exploratory call. We’ll listen, learn, and help you map out what’s possible.
