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The Frontenac CFDC approached 1dea with a goal of attaining a much stronger brand presence in Frontenac County.
Before any work was identified, 1dea conducted a strategic facilitated session and additional qualitative and quantitative research with the Frontenac CFDC. There was significant evidence that a new brand was warranted, including a new name, positioning, logo, brand guidelines, website and brand materials.
Before any work was identified, 1dea conducted a strategic facilitated session and additional qualitative and quantitative research with the Frontenac CFDC. There was significant evidence that a new brand was warranted, including a new name, positioning, logo, brand guidelines, website and brand materials.
When planning, prototyping, copywriting, designing and developing the new website for Frontenac Business Services, 1dea helped to put in place visuals, copy and a brand tone of voice that highlights FBS as approachable and supportive. The website needed to be a conversion-focused business engine that generates more leads.
When planning, prototyping, copywriting, designing and developing the new website for Frontenac Business Services, 1dea helped to put in place visuals, copy and a brand tone of voice that highlights FBS as approachable and supportive. The website needed to be a conversion-focused business engine that generates more leads.
