Genome Alberta – Website Design & SEO Strategy for a Genomics Nonprofit
A modern, accessible WordPress website built to spotlight the organization’s role in advancing genomics research, funding, and collaboration throughout Calgary and across Alberta.
The Why Behind the Work
As a government-funded nonprofit, Genome Alberta needed a website that could clearly communicate complex research, attract funding interest, and support partners across scientific, academic, and public sectors. Their goals included:
- Redesigning the website with an intuitive structure and accessible design
- Communicating the real-world impact of genomics in a compelling, approachable way
- Showcasing research collaborations, funding programs, and scientific updates
- Boosting SEO performance to expand awareness and visibility in the field
- The brand is the foundation—the website design leverages it to create a credible, approachable online presence.
How We Helped
- Planned, designed, and developed a new WordPress website using Elementor
- Created a modular layout system to highlight statistics, goals, and milestones
- Built custom mega menus and user filtering tools for simplified navigation
- Migrated blog content and structured advanced search for easy discovery
- Delivered SEO strategy including keyword optimization, competitor analysis, and metadata writing
- Implemented WCAG 2.0 AA accessibility, Google Analytics, and SSL security
- Developed content strategy and provided conversion-driven copywriting
Our Continued Partnership
We continue to provide Evidence for Democracy with WordPress website support to ensure performance, security, and strategic enhancements that keep their digital advocacy tools working seamlessly.
- Ongoing website design and content updates
- Niche landing page campaign development
- Social media campaign materials
- Email marketing template design
Inspired by this project? Let’s talk about yours.
Need Help with a Project?
Whether you need a new website, brand identity, or ongoing support—start with a 30-minute exploratory call. We’ll listen, learn, and help you map out what’s possible.
