Grand OnStage

Case Study

Grand OnStage

Grand OnStage (GO) is a curated selection of performances offered by The City of Kingston, presented at The Grand Theatre.

The challenge

Branding strategy

Redefining the brand essence

An important step in the rebranding was to build from the brand strategy recommendations and create strong foundation with a revamped name, brand attributes and a redesigned logo.

IMAGINATIVE

BOLD

EXCITING

ENTHUSIASTIC

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Establishing the visual identity

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With the new name “Grand OnStage” established, affectionately known as “GO”, 1dea was ready to develop a robust visual identity system. Starting with a comprehensive brand standards manual, the creative then expanded into 40+ other creative initiatives that spanned all forms of media.

Services
  • Print & digital advertising
  • Publications & promotional booklets
  • Outdoor billboards & digital signage
  • Exhibit displays
  • E-communication materials
  • Print collateral
  • Social media advertising
  • Video animation
  • Custom illustration
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The Season Brochure, a staple of the brand

The most visible piece of the Grand OnStage marketing initiatives is the creation and distribution of the Season Brochure. This 60 page publication showcases the benefits of subscription and highlights the upcoming performances. 1dea provided the storyboarding, concept direction, and full graphic design of this important book.

Record sales

for the 2017-2018 season following the Grand OnStage launch.

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Results

The launch of the Grand OnStage rebrand was a resounding success with record-breaking year of season ticket holders (60% increase). Since the rebrand, the City of Kingston has seen significant growth and retention of its subscribers. Consumers have given feedback that there is better clarity in positioning of the Grand OnStage brand. As well, as easier recognition of Grand OnStage performances within the marketplace. 1dea will continue to foster and grow this rebrand as we takes on the full creative deployment of the 2018-2019 season.

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