Kingston Grand Theatre

In the strategic rebrand of Kingston Grand Theatre, a more robust brand system with a comprehensive brand identity and tools were required.

The Rebranding Plan

In order to provide a brand system that would tie together the name, vision, and brand equity we needed to conduct research as well as take an in-depth look at the current touch-points of Kingston Grand Theatre.  

A comprehensive strategic review of the brand was completed and the findings and solutions were presented:

The Rebranding Plan

In order to provide a brand system to tie together the naming, vision, and brand equity we needed take an in-depth look at research and current touchpoints of The Grand Theatre. 

A full brand strategic review was completed and findings were presented with solutions including:

In addition to a robust visual identity and brand standard document, the brand system expanded to include: 

In addition to a robust visual identity and brand standard document, the brand system expanded to include: 

Front and back design for the Promoter Package for the Kingston Grand Theatre

Plan your future brand

1

Explore your goals and vision for growth

2

Create a
foundational plan

3

Use it to
thrive and grow

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