Kingston Grand Theatre
In the strategic rebrand of Kingston Grand Theatre, a more robust brand system with a comprehensive brand identity and tools were required.
The Rebranding Plan
In order to provide a brand system that would tie together the name, vision, and brand equity we needed to conduct research as well as take an in-depth look at the current touch-points of Kingston Grand Theatre.
A comprehensive strategic review of the brand was completed and the findings and solutions were presented:
- Brand Positioning, Value Proposition
- Renaming the Brand
- Brand Audit Findings
- Logo Concepts & Final Logo Assets
- Visual Identity & Brand Standards
- Brand Applications & Communication Collateral
The Rebranding Plan
In order to provide a brand system to tie together the naming, vision, and brand equity we needed take an in-depth look at research and current touchpoints of The Grand Theatre.
A full brand strategic review was completed and findings were presented with solutions including:
- Brand Positioning, Value Proposition
- Renaming the Brand
- Brand Audit and Findings
- Logo Concepts & Final Logo Assets
- Visual Identity & Brand Standards
- Brand Applications & Communication Collateral
In addition to a robust visual identity and brand standard document, the brand system expanded to include:
- Brand Essence
- Logo Variations & Reproduction Standards
- Submark Logo Collection
- Colours and Typography
- Custom Pattern System
- Brand Applications
In addition to a robust visual identity and brand standard document, the brand system expanded to include:
- Brand Essence
- Logo Variations & Reproduction Standards
- Submark Logo Collection
- Colours and Typography
- Custom Pattern System
- Brand Applications
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