A fresh design for a publication series for Jolly Tours focussed on a digestible and easy-to-navigate layout while captivating with stunning visuals.
Finding a balance between usability, imagery and copy for an older demographic was essential when designing.
An abundance of information made it imperative that the layout was clean and easy to navigate.
• Clear hierarchies
• Easy to understand iconography
• Strategic use of colour
• Interesting callouts
Rich travel photography paired with simple map illustrations and bold tones enable smaller tour layouts to pop.
Every trip is an experience that begins long before you leave. With that in mind, our design needed to inspire an emotional reaction and connect the viewer with the destination being promoted.
• Expansive photos
• Easy-to-follow itineraries
• Simple map illustrations
• Clear call to action