A New Look for an Established Brand

A fresh design for a publication series for Jolly Tours focussed on a digestible and easy-to-navigate layout while captivating with stunning visuals.

Design that Inspires Dreams

Finding a balance between usability, imagery and copy for an older demographic was essential when designing.

Every Spread is a New Opportunity to Sell

An abundance of information made it imperative that the layout was clean and easy to navigate.

   • Clear hierarchies

   • Easy to understand iconography

   • Strategic use of colour

   • Interesting callouts

Accommodating Different Layouts

Rich travel photography paired with simple map illustrations and bold tones enable smaller tour layouts to pop.

Curated for Those who Love to Travel

Every trip is an experience that begins long before you leave. With that in mind, our design needed to inspire an emotional reaction and connect the viewer with the destination being promoted.

   • Expansive photos

   • Easy-to-follow itineraries

   • Simple map illustrations

   • Clear call to action

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