Kiaro
Working through a sub-contract with a West Coast agency, 1dea was tasked to create a brand identity and standards guidelines to establish a distinctive and cohesive visual presence for Kiaro.
Services
- Branding & Graphic Design
Deliverables
- Facilitated Brand/Creative Discovery Sessions
- Brand Audit & Findings
- Logo Design & Final Logo Assets
- Visual Identity & Brand Standards
- Marketing & Communication Collateral Design
Overview
1dea was brought into the project during an ongoing brand strategy initiative, tasked with harmonizing existing elements into cohesive brand guidelines. We crafted comprehensive guidelines covering everything from voice tone to logo usage, color schemes, and typography, ensuring a unified and consistent brand message for Kiaro.
Goals/Objectives
Our primary objective was to create clear, strategic guidelines that left no room for ambiguity. We aimed to ensure that all stakeholders, from designers to marketers, had a thorough understanding of the brand rules, enabling them to maintain consistency across all touchpoints and communications.
Solutions/Results
Through meticulous attention to detail, we delivered a set of comprehensive guidelines that effectively unified Kiaro’s brand essence. These guidelines ensured that every element, from visuals to tone, resonated consistently with the target audience, strengthening the brand’s presence and clarity.
Seamless Integration: Empowering Kiaro's Brand Across Every Touchpoint
In addition to crafting clear brand guidelines, we collaborated closely with Kiaro’s internal teams, offering training to ensure seamless adoption and understanding across all departments. Our approach built in flexibility for future growth, allowing the brand to evolve while maintaining its core identity. By focusing on a multi-channel strategy, we ensured Kiaro’s messaging and visuals were consistently applied across digital, print, and in-store experiences, creating a cohesive and impactful brand presence.
Need Help with a Project?
Whether you need a new website, brand identity, or ongoing support—start with a 30-minute exploratory call. We’ll listen, learn, and help you map out what’s possible.
