Limestone District School Board – Inclusive Brand System & Identity Design
An inclusive, future-forward rebrand for Limestone District School Board (Kingston, ON)—uniting 70+ schools and departments under a flexible, accessible identity system rooted in equity, growth, and community.
The Why Behind the Work
LDSB sought a brand identity that could unify its diverse schools, staff, and students while reflecting its core values and strategic direction. With input from across the district, the brand needed to support everything from digital content to apparel and signage. Project goals included:
- Redefining the visual identity to align with LDSB’s equity-focused strategic pillars
- Creating a flexible logo system adaptable across formats, audiences, and uses
- Ensuring the brand could support communications across 70 schools and centres
- Engaging internal and external stakeholders to guide brand decisions
How We Helped
- Facilitated deep stakeholder engagement with trustees, staff, students, and families
- Designed a new visual identity including logo, colour palette, and typography
- Created a responsive logo system with flexible usage options
- Delivered a detailed brand manual including logo standards, templates, and examples
- Produced sector-specific sub-brands and applications
- Developed communications templates for internal and public use
- Supported rollout with signage, apparel, reports, and digital assets
- Completed 100+ projects ranging from graphic design to website and video production
facilitated brand strategy sessions with leadership, council, partners, unions, and parents.
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completed projects implementing the brand system redesign.
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Our Continued Partnership
- Ongoing graphic design and communication support
- Signage, apparel, and exhibit design
- Report and template development
- Website enhancements and digital asset creation
1dea is an example of a business doing thing right. 1dea exemplifies a level of professionalism, service and commitment to clients' needs that should serve as a model for others. Their team of skilled staff is responsive, respectful, and result-oriented. 1dea is unequivocally dedicated to its clients and its products.
KAREN SMITH
Communication Officer (former), Limestone District School Board
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Whether you need a new website, brand identity, or ongoing support—start with a 30-minute exploratory call. We’ll listen, learn, and help you map out what’s possible.
