Case Study

Limestone Technologies Inc.

The world's second largest polygraph company has trusted 1dea with building their brand since 2010.

A Rebrand with International Exposure

An Expanding Brand

Graphic design

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To-date, 1dea has completed an upward of 50+ initiatives for Limestone Tech. At the root of all projects has been our ability to ensure marketing materials and the visual identity have a consistent and compelling presence. This leans well to our core strength in graphic design as it provides a cross-medium platform to expand and adapt the brand.

  • Logo design
  • Visual identity brand standards
  • Exhibit & tradeshow design
  • Print collateral design
  • Advertising design

Website redesign & development

To support the expansion into new product lines 1dea developed a more robust, user friendly, responsive website that would allow for sales conversion and support.


  • Custom website design & development
  • E-commerce implementation (through a login portal and non login platform)
  • Site navigation, wireframe planning
  • Three distinct login portals with training materials and testing platform
  • Form and login user integration with client CRM
  • Inbound lead/conversion strategy
  • Content management system (CMS)
  • Google analytics, console & reporting
Visit website

Recruit Rite

Recruit Rite has allowed for the Limestone Tech brand to expand. With many visual references to the master brand, this subsidiary product has begun to make an impact in the pre-employment screening industry. The backbone of this product is the website, custom designed and developed by 1dea. Extensive work was invested in developing a UI/UX wireframe for a multi-tiered, permissions-based back-end system. This complex solution needed to factor permissions for account administrator, recruiters, and a candidate (the end user). Specialty features of the site included an eCommerce with an a-la-carte option and a subscription model, monthly billing and purchase history records, test distribution, progress tracking, and reviewing scores.

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