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Maltby Centre is a not-for-profit organization funded by the Ministry of Children and Youth Services, providing Mental Health & Autism Services.
Up until the fall of 2017, Maltby Centre had been operating under the name Pathways for Children & Youth. Although this name was very recognizable, it was being confused with another organization, operating in the same region with a similar name.
1dea was approached with the unique challenge of not only creating a new brand look but an entire new identity, which included a name change.
The 1dea team worked together to build the brand positioning, logo/identity, brand standards, website, copywriting (for website), stationery, sales material and a wealth of other supporting materials. We were there every step of the way, not only to build the visuals but to help launch and implement this new brand organization-wide.
Along with the redesign of their brand identity, we built an engaging website with custom wireframe and design, conversion planning, and copywriting. In addition, a matching site for French was created to support their bilingual services. A board potal, for meeting minutes to agenda and supporting documents.
Following the launch, 1dea designed and developed an internal board portal. The main functionality of this website was to house meeting minutes, agendas, and supporting documents through a secure log-in entry.
