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Our long-time client MB Kouri Insurance approached us about a revitalization of their website to assist in generating more leads.
1dea has worked with MB Kouri Insurance for years, and it was time to update their website from their original website build we created.
With the continued desire to grow, and an ambitious plans to be a leader in Ontario campground insurance, we supported MB Kouri Insurance in developing the planning, user experience, conversion copywriting support, design and development of a new website that connects better with site visitors. Our goal was to develop the language, layout and copywriting tone that connected better with those needing insurance for their campground, travel trailers, mobile homes or park models.
1dea has worked with MB Kouri Insurance for years, and it was time to update their website from their original website build we created.
With the continued desire to grow, and an ambitious plans to be a leader in Ontario campground insurance, we supported MB Kouri Insurance in developing the planning, user experience, conversion copywriting support, design and development of a new website that connects better with site visitors. Our goal was to develop the language, layout and copywriting tone that connected better with those needing insurance for their campground, travel trailers, mobile homes or park models.
In order to develop a solid strategic approach to redesign MB Kouri’s website, it was imperative that we tapped into the motivation, desires and painpoints of their ideal customer and demonstrate differentiation in how MB Kouri Insurance cares for its clients. A personalized, down-home and easy to work with approach is what others in the industry are not very often doing. In order to uncover this, 1dea spent time in the initial phases developing the strategy, including:
In order to develop a solid strategic approach to redesign MB Kouri’s website, it was imperative that we tapped into the motivation, desires and painpoints of their ideal customer and demonstrate differentiation in how MB Kouri Insurance cares for its clients. A personalized, down-home and easy to work with approach is what others in the industry are not very often doing. In order to uncover this, 1dea spent time in the initial phases developing the strategy, including:
While uncovering the motivations, desires and pain-points of MB Kouri’s ideal clients and solidifying their value proposition, 1dea also applied the same conversion copy and tone and updated the layout and design of all company brochures.
While uncovering the motivations, desires and pain-points of MB Kouri’s ideal clients and solidifying their value proposition, 1dea also applied the same conversion copy and tone and updated the layout and design of all company brochures.
