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Once considered the County Gaol (Jail), the Museum & Archives was prepared to reignite its presence in the community.
1dea was approached by the Museum & Archives to help develop a new brand identity, name and positioning that better reflects its overall experience, including strength in storytelling, community culture and bringing Lennox & Addington’s history to life. The rebrand included:
1dea was approached by the Museum & Archives to help develop a new brand identity, name and positioning that better reflects its overall experience, including strength in storytelling, community culture and bringing Lennox & Addington’s history to life. The rebrand included:
To help ensure the new logo, organizational name, and brand positioning would be used effectively, 1dea prepared a set of brand standards to help guide staff, vendors or community partners as to how to use the brand consistently.
To help ensure the new logo, organizational name, and brand positioning would be used effectively, 1dea prepared a set of brand standards to help guide staff, vendors or community partners as to how to use the brand consistently.
To carry-out the new brand, name and positioning, it was important to overhaul the website to help amplify the Museum of Lennox & Addington experience. 1dea developed a custom WordPress Elementor website that inspires the community and tourists to visit, and demonstrates the engaging experiences the facility provides.
To carry-out the new brand, name and positioning, it was important to overhaul the website to help amplify the Museum of Lennox & Addington experience. 1dea developed a custom WordPress Elementor website that inspires the community and tourists to visit, and demonstrates the engaging experiences the facility provides.
To help carry-out the new brand look and feel, 1dea created a set of brand templates and tools that will allow the Museum of Lennox & Addington the opportunity to maintain consistency and professionalism in all of the marketing and communication materials they create on a regular basis.
To help carry-out the new brand look and feel, 1dea created a set of brand templates and tools that will allow the Museum of Lennox & Addington the opportunity to maintain consistency and professionalism in all of the marketing and communication materials they create on a regular basis.
