Naturally L&A – Brand Identity, Web Design & Digital Strategy
A comprehensive tourism and economic development brand for Lennox & Addington County—spanning naming, logo design, brand identity system, web design, and long-term tourism digital marketing to promote life, work, and adventure in the region.
The Why Behind the Work
Lennox & Addington County needed a brand that could reflect the richness of its communities while supporting long-term tourism and economic growth. Project goals included:
- Creating a distinct, dual-purpose brand for tourism and business development
- Building regional awareness and engagement through digital and print travel advertisements
- Showcasing four unique municipalities under one cohesive platform
- Attracting visitors, residents, and investors through a compelling online experience
“The Lennox & Addington Tourism branding, designed in partnership with 1dea, received national recognition at the EDAC Marketing Awards — cited among the ‘best of the best’ in Canadian marketing and economic development initiatives.”
STEPHEN PAUL, Director of Community Development Services
Lennox & Addington County (as quoted in the Napanee Beaver)
How We Helped
- Created the Naturally L&A brand name, logo, and tone of voice
- Designed a complete visual identity system and brand standards
- Built a 1,500-page WordPress website with search, live chat, blogs, and listings
- Delivered SEO and conversion copy across tourism and business content
- Managed custom video production for 16 promotional videos
- Developed maps, brochures, and travel advertising with original illustrations
- Executed digital marketing for tourism via travel ad campaigns and social strategy for brand launch
- Provided analytics setup through Google Console, GA, and SEM
total page views and 488k unique visitors in 2024.
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published pages, posts, events, and business listings.
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of pre-planned travel itinerary downloads (and email captures).
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Our Continued Partnership
- WordPress website maintenance and updates
- Seasonal digital marketing for tourism and campaign design
- Ongoing SEO and analytics optimization
- Tourism and business content creation support
Inspired by this project? Let’s talk about yours.
Need Help with a Project?
Whether you need a new website, brand identity, or ongoing support—start with a 30-minute exploratory call. We’ll listen, learn, and help you map out what’s possible.
