Naturally L&A

The County of Lennox and Addington is a thriving rural community, conveniently located between Toronto and Ottawa. 

The Naturally L&A Brand

In an effort to develop a new destination marketing tourism presence and economic development brand, 1dea was tasked to build a brand identity and brand positioning framework that positioned The County of Lennox & Addington as an ideal place to visit, live and do business. This sparked the creation of the Naturally L&A brand name, logo, positioning and brand tone of voice.

The Naturally L&A Brand

In an effort to develop a new destination marketing tourism presence and economic development brand, 1dea was tasked to build a brand identity and brand positioning framework that positioned The County of Lennox & Addington as an ideal place to visit, live and do business. This sparked the creation of the Naturally L&A brand name, logo, positioning and brand tone of voice.

A New Logo and Name - The Beginning of a New Brand Presence

In order to have an identifiable tourism and economic development brand presence, it was necessary to develop a new brand name for The County of Lennox & Addington. Creating the new name provided the opportunity to create the tourism and economic development versions of the Naturally L&A logo. Brand assets also included Brand Positioning, a Brand Tone of Voice, Visual Identity & Brand Standards, a robust new Naturally L&A website, filming/videography assets, and ongoing digital marketing and digital advertising campaigns to promote the region and draw in tourists and business leads. 

A New Logo and Name - The Beginning of a New Brand Presence

In order to have an identifiable tourism and economic development brand presence, it was necessary to develop a new brand name for The County of Lennox & Addington. Creating the new name provided the opportunity to create the tourism and economic development versions of the Naturally L&A logo. Brand assets also included Brand Positioning, a Brand Tone of Voice, Visual Identity & Brand Standards, a robust new Naturally L&A website, filming/videography assets, and ongoing digital marketing and digital advertising campaigns to promote the region and draw in tourists and business leads. 

Website Design, Development & Copywriting

Naturally L&A is a large geographic area that encompasses 4 lower-tier municipalities or townships, each with their own unique assets and appeal. To adequately showcase the abundance of things each area has to offer, we created an easily navigable and inviting website where all aspects including copywriting were strategically thought out, making the user-experience seamless. The end result of an approximately 165 page interactive website includes: a live chat feature, search ability, content specific blogs, interactivity and is easy to manage and update.  

Website Design, Development & Copywriting

Naturally L&A is a large geographic area that encompasses 4 lower-tier municipalities or townships, each with their own unique assets and appeal. To adequately showcase the abundance of things each area has to offer, we created an easily navigable and inviting website where all aspects including copywriting were strategically thought out, making the user-experience seamless. The end result of an approximately 165 page interactive website includes: a live chat feature, search ability, content specific blogs, interactivity and is easy to manage and update.  

Print Collateral - A Glimpse Inside the Brand

To highlight the very essence of the L&A brand, we created a variety of print material to be distributed by the L&A Economic Development team. These materials capture what life is like in L&A through a balance of beautiful photography and clever copywriting. Custom illustrations were created to build a map which calls out key attractions and information.

Images of the Lennox and Addington lookbook showing photos of landscapes and an illustrated map

Print Collateral - A Glimpse Inside the Brand

To highlight the very essence of the L&A brand, we created a variety of print material to be distributed by the L&A Economic Development team. These materials capture what life is like in L&A through a balance of beautiful photography and clever copywriting. Custom illustrations were created to build a map which calls out key attractions and information.

Images of the Lennox and Addington lookbook showing photos of landscapes and an illustrated map

Video Art Direction & Production

Working alongside Laura Bombier (videographer), 1dea managed the creative direction and production editing of 1 feature, 6 medium, and 9 promo short videos. 

Naturally Lennox & Addington is my Home

youtubeicon

Video Art Direction & Production

Working alongside Laura Bombier (videographer), 1dea managed the creative direction and production editing of 1 feature, 6 medium, and 9 promo short videos. 

Naturally Lennox
& Addington
is my Home

youtubeicon

Digital Media Design

1dea curated a robust selection of digital media that were successfully deployed to fulfill a variety of objectives across all platforms. This yielded growing engagement and brand awareness which was reflected in strong analytics and engaged customer response.

A series of ads promoting economic development in CLA. Ad copy reading, "Mix quiet page with business success"

Digital Media Design

1dea curated a robust selection of digital media that were successfully deployed to fulfill a variety of objectives across all platforms. This yielded growing engagement and brand awareness which was reflected in strong analytics and engaged customer response.

A series of ads promoting economic development in CLA. Ad copy reading, "Mix quiet page with business success"

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