Ontario Genomics

Ontario Genomics, a leader in the field of genomics and engineering biology, partnered with 1dea to enhance its digital presence through a  website development with over 1000 redesigned pages. This initiative was critical to their 2021–2026 Strategic Plan, aiming to showcase the potential of genomics to a diverse audience.

Discovery and Strategy

Our redesign process began with an insightful discovery session and creative brief. We established clear benchmarks by engaging with stakeholders and aligning the project with Ontario Genomics’ conversion goals and business objectives. Our creative team explored various visual directions through moodboard options and a brand attribute survey, setting the stage for a refreshed brand identity.

Our approach to information architecture involved intuitive navigation plans, integrating top SEO keywords specific to the Genomics sector, and developing comprehensive wireframes. This process was necessary for pinpointing areas where we could enhance user experience, address pain points and drive conversions.


Design and Development

Transitioning to the visual design phase, we presented Ontario Genomics with two unique concepts. After Ontario Genomics selected their preferred design, our team refined and uniformly applied this vision across 20 custom page layouts. The website, in total, encompassed over 365 pages and 651 posts.

The final design blends vibrant graphics, generous whitespace, and a clean layout, reflecting Ontario Genomics’ industry authority and welcoming brand personality. Design elements like the subtle pill shape, wave patterns, and a Neumorphic style foster brand cohesion and visibility. We ensured that all design elements followed AODA AA compliance standards, along with the option for users to customize the website to suit their individual accessibility needs. This redesign has not only elevated Ontario Genomics’ digital presence but also inspired a brand identity refresh across their reports, infographics, and social media.

The partnership with Ontario Genomics continues beyond the website launch. They’ve chosen to engage with our WordPress support plans, ensuring their site remains secure and up-to-date. 

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