Case Study

Prince Edward County

With its combination of rural calmness and authentic sophistication, The County has become a hotspot for tourism, creativity, innovation and entrepreneurship.

The challenge

Branding strategy

Redefining the brand essence

In establishing a new brand identity for The County, it was imperative that we fully explore the brand attributes, brand character and brand tone of The County. This was completed by formalizing the visual style in the form of mood boards (shown below) as well as completing a brand attributes word mapping exercise to align the mood board visuals to the descriptive personality of The County. The rustic contemporary brand character defines The County’s brand today.

Website redesign & development

A further development of the rebrand was the design and development of a new tourism website. This comprehensive, fully responsive website provides in-depth resources through interactive filtering of 100's of tourism operators profiles with supporting user generated galleries.


  • Custom website design
  • Front-end development
  • User experience (UX) & wireframe planning
  • Inbound lead generation strategies
  • Content management system (CMS)
  • API integration of CRM data
  • Web hosting & support
  • Google analytics, console & reporting
Visit website

Bringing the brand to life in print

One of the showpieces of The County marketing materials is the Visitor Guide produced each year. This 16 page booklet is a collection of engaging visuals, short stories and visitor quotes. 1dea has been responsible for the design and layout for the last three years. This publication has been recognized as “Best Single Publication” National Award Winner 2015 as given by the Economic Developers Association of Canada (EDAC). In addition, it was recognized as a nominee at the Ontario Tourism Awards of Excellence (TIAO) for “Best Print Collateral”.

  • Creative concept & storyboarding
  • Graphic design
  • Design for both English and French applications

Graphic design

Since 2015, 1dea has provided ongoing graphic design support in the carry through of the visual identity. This spans all forms of media from print to digital to large scale design installations.

  • Print & digital advertising
  • Print collateral design
  • Signage & exhibit displays
  • E-communication design
  • Internal collateral templates
  • Social media creative
  • Exhibit & billboard design
graphics-2 graphics-3


Since the launch in 2015, there has been a strong support of the branding direction and carry through of the visual identity. This is proven as the branding initiative was recipient of one National award and two additional Provincial awards. Within The County, there has been a positive embrace of the brand style with many events and business building from the look into their own materials. Good things continue to happen in The County as media and visitors are singing praises for the area. 1dea continues to provide various services for The County and is pleased to help build this brand into the future.

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