Prince Edward County

With its combination of rural calmness and authentic sophistication, The County has become a hotspot for tourism, creativity, innovation and entrepreneurship.

A Brand with Character

We had the astute challenge of packaging The County’s hip urban vibe alongside its rural sense of place. With rapid growth, The County acknowledged the need for a strategic brand position, tone of voice, and visual identity. 

This was a significant rebrand for The County who was seeking to bring together a divided community under one celebrated and embraced brand vision. Using the rebranding services of 1dea, it set out to establish a foundation for both in-market and external-market presence. Brought to life through the creation of a brand philosophy, positioning & naming, brand tone of voice, visual identity & standards development, and collateral graphic design.
Prince Edward County image of tourism website

Website Redesign & Development

A further development of the rebrand was the design and development of a new tourism website. This comprehensive, fully responsive website provides in-depth resources through interactive filtering of 100’s of tourism operators profiles with supporting user generated galleries.

Bringing the Brand to Life in Print

One of the showpieces of The County marketing materials is the Visitor Guide, a collection of engaging visuals, short stories and visitor quotes. Produced yearly, 1dea has been responsible three times for the creative concept & storyboarding, and graphic design for both English and French booklets. This publication has been recognized as “Best Single Publication” National Award Winner 2015 as given by the Economic Developers Association of Canada (EDAC). In addition, it was recognized as a nominee at the Ontario Tourism Awards of Excellence (TIAO) for “Best Print Collateral”.

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