- Designed and developed a responsive WordPress site with Elementor
- Reimagined the member hub experience with simplified navigation and filtering
- Delivered over 85 pages of conversion-optimized content
- Created an editorial calendar informed by competitor analysis and keyword research
- Integrated newsletter tools and CRM for lead generation
- Built a robust CMS to support internal updates and new content
- Migrated blog content and optimized metadata for SEO
- Launched tracking tools via Google Analytics and Search Console







