Sandbanks Vacations
With the desire to grow into an all-in-one vacation booking service in Prince Edward County, Sandbanks Vacations approached 1dea to provide strategic guidance and to redesign their website and create better unity between their online booking system and their website.
Logo and Brand Identity Changes
Before we could begin the website work, some updates were needed to the logo and brand identity to change from Sandbanks Vacation & Tours to Sandbanks Vacations. 1dea re-addressed typeset, balance and composition of the logo and developed Visual Identity & Brand Guidelines and logo assets to support consistent use of the brand in the future. This helped to position us to complete a full redesign of their website.
Logo and Brand Identity Changes
Before we could begin the website work, some updates were needed to the logo and brand identity to change from Sandbanks Vacation & Tours to Sandbanks Vacations. 1dea re-addressed typeset, balance and composition of the logo and developed Visual Identity & Brand Guidelines and logo assets to support consistent use of the brand in the future. This helped to position us to complete a full redesign of their website.
Website Redesign
In addressing the website, it was critical to unravel the customer journey from the website to their two e-commerce booking systems to create a better user experience flow between them. In addition to website design and development and the integration of their online booking systems, we also worked carefully with Sandbanks to help share the principles of conversion copywriting and to solve data inconsistencies and issues being reported in their Google Analytics. We also uncovered and resolved some SEO issues that were present.
Website Redesign
In addressing the website, it was critical to unravel the customer journey from the website to their 2 e-commerce booking systems to create a better user experience flow between them. In addition to website design and development and the integration of their online booking systems, we also worked carefully with Sandbanks to help share the principles of conversion copywriting and to solve data inconsistencies and issues being reported in their Google Analytics. We also uncovered and resolved some SEO issues that were present.
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