Spirits Canada – Marketing, Web Design & Digital Strategy
A national association needs more than a website. Through an ongoing WordPress and marketing retainer and campaign rollout, we help Spirits Canada keep member communications, advocacy, and digital tools current across Canada.
The Why Behind the Work
Spirits Canada’s work spans advocacy, member support, public education, and industry leadership, and their digital presence needs to keep pace. As new initiatives roll out across Canada, the website and communications must stay consistent, accessible, and easy to update, without losing clarity or credibility.
This partnership was built to support a national association with ongoing needs, while also making room for deeper marketing guidance as priorities expand.
How We Helped
- Led a major WordPress website redesign, including UX/UI improvements across the full site.
- Planned and built a comprehensive board portal to support governance, documents, and member-only access.
- Developed site structure, page layouts, and content flow to improve clarity and reduce friction.
- Supported copywriting and content strategy with SEO + GEO considerations to match how people search.
- Designed and produced branded templates and communication tools for internal and public-facing use.
- Delivered ongoing campaign and program assets across web, email, and social media.
- Provided accessibility-minded design support aligned with AODA/WCAG best practices.
- Continued site improvements and marketing support through an ongoing retainer.
Our Continued Partnership
- Ongoing WordPress website support updates, backups, and performance monitoring.
- Continuous site improvements to support new initiatives, member needs, and evolving priorities.
- Management and updates for key association tools and content areas as programs expand.
- Marketing advisory and planning support for 2026 initiatives beyond production work.
- Design support for national campaigns, Ontario-based initiatives, and event communications.
Inspired by this project? Let’s talk about yours.
Need Help with a Project?
Whether you need a new website, brand identity, or ongoing support—start with a 30-minute exploratory call. We’ll listen, learn, and help you map out what’s possible.
