The Great Waterway, a Regional Tourism Organization (RTO 9) is a not-for-profit organization that promotes and invests in tourism in South Eastern Ontario.
1dea established a partnership as Agency of Record with The Great Waterway in fall of 2015 to the spring of 2018. In that role, 1dea was responsible for the entire creative and media presence of this large scale, regional tourism organization. The
breadth of services 1dea provided covered every facet of the creative realm. This included creative direction, media planning and buying, social media, digital marketing, reporting, and strategy.
With 300+ completed initiatives, The Great Waterway is an ideal example of the holistic services 1dea can provide in marketing, design and development....so here’s what we did
A large part of the Agency of Record contract was the ongoing support for marketing strategy in all capacities. This required the ongoing synergy of the 1dea’s marketing, creative, social and account management teams all working together in unison.
Digital media played a significant role in the marketing campaign. Many forms of digital media were successfully deployed to ensure a robust impact across all platforms. This yielded growing engagement year over year with strong analytics.
increase in social media engagement.
email subscribers built in an 8 month timeframe.
AdWords campaigns have generated over
A major milestone of our partnership with The Great Waterway was the creation of a comprehensive and complex tourism website that provides resources on 700+ tourism activities available to visitors. In this 1400+ page website, interactivity includes; reactive filtering, wishlist tagging, user generated galleries, and aggregation of content specific blogs.
in unique visitors to the site since Jan. 1, 2016.
page views generated in just 8 months.
In support of the digital media creative, the 1dea creative team also developed a vast array of the graphic design pieces that aligned with the overall brand presence of The Great Waterway. Print advertising and retail/bus graphics highlighted our print creative and provided millions of additional impressions.
Through the 3 years that 1dea has been working with The Great Waterway, 300+ projects have been successfully completed. This has resulted in a more consistent brand presence and a greater awareness of what The Great Waterway is. The tangible results have been increased growth in all avenues of media from social, to email communications, to web traffic and ongoing user engagement.