Town of Perth – Unified Brand Identity & Visual System
A collaborative rebrand for the Town of Perth, Ontario, and its core organizations—delivering a shared visual identity system, brand architecture, and communication tools to strengthen cohesion, clarity, and civic pride.
The Why Behind the Work
Unlike most municipal rebrands, Perth’s vision extended far beyond a single logo. The town saw an opportunity to unify its core organizations under one cohesive identity system. Project goals included:
- Developing a brand that served the Town, Tourism, Museum, BIA, and Chamber of Commerce
- Supporting internal and public alignment through brand clarity
- Reflecting Perth’s historic charm while modernizing its visual presence
- Creating consistent tools for cross-departmental communication and marketing
How We Helped
- Facilitated stakeholder sessions and community-wide surveys
- Conducted a full brand audit to inform identity development
- Designed a core logo and flexible sub-brand system for five organizations
- Delivered comprehensive brand guidelines and visual identity standards
- Created brand architecture that balanced consistency with individual expression
- Designed wayfinding signage, templates, and communications collateral
- Supported council and board approval processes across partner organizations
- Provided rollout assets to guide phased adoption across the community
facilitated sessions across leadership, council, and community groups.
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public survey insights informing the brand strategy.
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interconnected logo systems supported by a 65-page brand manual.
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Our Continued Partnership
- Rollout support and adoption consultation
- Template design for print and digital assets
- Brand usage support for local organizations
- Ongoing visual updates and collateral refinements
Inspired by this project? Let’s talk about yours.
Need Help with a Project?
Whether you need a new website, brand identity, or ongoing support—start with a 30-minute exploratory call. We’ll listen, learn, and help you map out what’s possible.
