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We’ve rebranded municipalities before, but never in a unified manner such as this.
Amongst a number of agencies submitting a proposal and vying to be awarded the contract for Perth Ontario, we were surprised by the town’s goals in this RFP. The objective was to create a logo and brand identity system that not only reflected the Town of Perth, but allowed for a brand identity system to be designed consistently for all community organizations as well, including Perth Tourism, Perth Museum, the Perth BIA and the Perth & District Chamber of Commerce.
This was the first community or municipal rebrand we’ve come across where there was political interest from key organizations to all partner together and build a new logo/identity and visual brand guidelines that all organizations could share and practice consistently.
Amongst a number of agencies submitting a proposal and vying to be awarded the contract for Perth Ontario, we were surprised by the town’s goals in this RFP. The objective was to create a logo and brand identity system that not only reflected the Town of Perth, but allowed for a brand identity system to be designed consistently for all community organizations as well, including Perth Tourism, Perth Museum, the Perth BIA and the Perth & District Chamber of Commerce.
This was the first community or municipal rebrand we’ve come across where there was political interest from key organizations to all partner together and build a new logo/identity and visual brand guidelines that all organizations could share and practice consistently.
We developed a brand hierarchy and architecture that allowed for some uniqueness in brand identity, while at the same time reflected consistently.
Detailed brand usage guidelines were prepared and provided to each organization and approval from Town Council and the Board of Directors for both the BIA and Chamber were received. We are please with the unified commitment by all partners, and we loved that we could bring out the charm of Perth in this new brand identity.
Each organization and the town are slowly starting to phase in the new logos and brand look and feel.
We developed a brand hierarchy and architecture that allowed for some uniqueness in brand identity, while at the same time reflected consistently.
Detailed brand usage guidelines were prepared and provided to each organization and approval from Town Council and the Board of Directors for both the BIA and Chamber were received. We are please with the unified commitment by all partners, and we loved that we could bring out the charm of Perth in this new brand identity.
Each organization and the town are slowly starting to phase in the new logos and brand look and feel.
