Township of South Frontenac

Among a number of proposals, 1dea was the successful agency chosen to undertake a community rebrand for the Township of South Frontenac.

The Rebranding Plan

Through facilitated sessions with leadership, the rebranding steering committee, quantitative research and community online survey, 1dea formulated a thorough picture of the unique attributes, economic prosperity and character of the community.

Following the Creative Brief & Discovery sessions, 1dea proceeded with the rebranding plan, including:

The Rebranding Plan

Through facilitated sessions with leadership, the rebranding steering committee, quantitative research and community online survey, 1dea formulated a thorough picture of the unique attributes, economic prosperity and character of the community.

Following the Creative Brief & Discovery sessions, 1dea proceeded with the rebranding plan, including:

A New Logo is Just the Beginning

For the future adoption, it was important to have a set of rules to consistently and effectively use the new community brand. The Visual Identity & Brand Guidelines (along with logo assets) was provided to vendors, internal team members and media who may be applying the new brand materials. These guidelines include:

A New Logo is Just the Beginning

For the future adoption, it was important to have a set of rules to consistently and effectively use the new community brand. The Visual Identity & Brand Guidelines (along with logo assets) was provided to vendors, internal team members and media who may be applying the new brand materials. These guidelines include:

Community & Vitality

With friendly faces and helping hands, nature inspires activity in South Frontenac. A sense of balance is found quickly. Living here keeps us grounded.

Connection to the Land

Amidst the rock, the land of South Frontenac has been worked on for generations. Soil signifies opportunity, not only for those who farm it, but for those who value a more peaceful and balanced way of life.

Lakes & Waterways

Water is a way of life in South Frontenac. It keeps us connected, nourished, and provides a path to adventure.

Canadian Shield

The centerpiece of the logo is represented by the Canadian Shield. Characterized by strength and resilience, it not only signifies the geographic landscape, but the characteristics of the people who live here.

 

Community & Vitality

With friendly faces and helping hands, nature inspires activity in South Frontenac. A sense of balance is found quickly. Living here keeps us grounded.

Connection to the Land

Amidst the rock, the land of South Frontenac has been worked on for generations. Soil signifies opportunity, not only for those who farm it, but for those who value a more peaceful and balanced way of life.

Lakes & Waterways

Water is a way of life in South Frontenac. It keeps us connected, nourished, and provides a path to adventure.

Canadian Shield

The centerpiece of the logo is represented by the Canadian Shield. Characterized by strength and resilience, it not only signifies the geographic landscape, but the characteristics of the people who live here.

 

Knowing How to Use the New Logo

A critical component of any new logo design is ensuring that its system is both consistent and adaptable in many different variations and forms. This includes applications for horizontal, extreme horizontal, stacked, in reverse (on a dark background), in a co-branding/partner capacity and for official business where the corporate crest is required. It’s also important to ensure rules are outlined about incorrect usage, minimum size, and minimum clear-space are all outlined.

Plan your future brand

1

Explore your goals and vision for growth

2

Create a
foundational plan

3

Use it to
thrive and grow

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