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Among a number of proposals, 1dea was the successful agency chosen to undertake a community rebrand for the Township of South Frontenac.
Through facilitated sessions with leadership, the rebranding steering committee, quantitative research and community online survey, 1dea formulated a thorough picture of the unique attributes, economic prosperity and character of the community.
Following the Creative Brief & Discovery sessions, 1dea proceeded with the rebranding plan, including:
Through facilitated sessions with leadership, the rebranding steering committee, quantitative research and community online survey, 1dea formulated a thorough picture of the unique attributes, economic prosperity and character of the community.
Following the Creative Brief & Discovery sessions, 1dea proceeded with the rebranding plan, including:
For the future adoption, it was important to have a set of rules to consistently and effectively use the new community brand. The Visual Identity & Brand Guidelines (along with logo assets) was provided to vendors, internal team members and media who may be applying the new brand materials. These guidelines include:
With friendly faces and helping hands, nature inspires activity in South Frontenac. A sense of balance is found quickly. Living here keeps us grounded.
Amidst the rock, the land of South Frontenac has been worked on for generations. Soil signifies opportunity, not only for those who farm it, but for those who value a more peaceful and balanced way of life.
Water is a way of life in South Frontenac. It keeps us connected, nourished, and provides a path to adventure.
The centerpiece of the logo is represented by the Canadian Shield. Characterized by strength and resilience, it not only signifies the geographic landscape, but the characteristics of the people who live here.
With friendly faces and helping hands, nature inspires activity in South Frontenac. A sense of balance is found quickly. Living here keeps us grounded.
Amidst the rock, the land of South Frontenac has been worked on for generations. Soil signifies opportunity, not only for those who farm it, but for those who value a more peaceful and balanced way of life.
Water is a way of life in South Frontenac. It keeps us connected, nourished, and provides a path to adventure.
The centerpiece of the logo is represented by the Canadian Shield. Characterized by strength and resilience, it not only signifies the geographic landscape, but the characteristics of the people who live here.
A critical component of any new logo design is ensuring that its system is both consistent and adaptable in many different variations and forms. This includes applications for horizontal, extreme horizontal, stacked, in reverse (on a dark background), in a co-branding/partner capacity and for official business where the corporate crest is required. It’s also important to ensure rules are outlined about incorrect usage, minimum size, and minimum clear-space are all outlined.
