In addition to 2 other corporate websites we were creating, Labtician Ophthalmics approached 1dea to build a new website and online store for a new dry-eye fashion frame line they were introducing to Canada. The customize WordPress e-commerce site focused squarely on strong user-experience and conversion.
During the detailed user-experience planning and wireframing, it was important to ensure end users could carefully select the glasses they desired strictly be viewing them online only. The site includes detailed product filtering, precise specifications and a 10-day online trial program.
As with any website, a responsive mobile-friendly website design
is critical, particularly when a custom e-commerce website like this is built. A customized structure, look and feel to the website allows us to better optimize the site for conversion and business performance.