It’s complex. It takes work. It takes skill. And it takes time.
No, it’s not about solving a Rubik’s Cube. It’s about Search Engine Optimization (SEO).
And though the mere idea of it may be as painful as assembling a thousand-piece jigsaw puzzle without the picture on the box, it plays a huge role when it comes to the success of your website build.
Whether you’re a small business owner, a blogger, or anyone else with a website, one truth remains: your website could be the Mona Lisa of the online world, but if it’s hidden in the basement of the Internet, no one’s gonna admire it. Just like a masterpiece needs the right gallery, your online presence demands the intricate artistry of Search Engine Optimization – the meticulous craft that ensures your website isn’t just seen, but celebrated.
Now, we won’t lie. SEO isn’t a magic wand. It’s more like crafting a fine wine. It matures with age and gets better as it’s refined. But we know you’re up to the challenge.
However, if SEO is completely new to you, you may be left feeling like you stumbled into a foreign language class without a translator. Relax. Take a deep breath. Light a candle and find your inner zen. Do whatever works for you.
This handy guide will serve as your go-to as you learn the role of SEO in website builds so you can nail the best practices for optimization like a champ.
Now saddle up and let’s go learn how to establish a digital footprint you’ll be proud of.
Let’s take a look at everything SEO
What is SEO and How SEO Helps Your Business
So let’s say you’re a total newbie, and when I say the letters “S-E-O,” you think I’m talking about a new form of alphabet soup.
Before you dive into that bowl, take a moment and think for a sec about how you search for things online.
Let’s pretend you’re planning a romantic getaway and you’re searching for “Cozy, romantic cabins in the woods.” You’re expecting to find snug hideaways surrounded by tall trees, chirping birds and bubbling brooks. But if a cabin rental website hasn’t sprinkled those keywords throughout its pages, it’s like showing you photos of bustling apartments in downtown Toronto instead.
Put simply, SEO is like the compass that guides your website through the dense forest of the Internet. And it’s capable of some pretty powerful stuff.
It’s so powerful that Forbes even went so far as to say that it’s a “small business necessity.”
And yet, over 50 per cent of small businesses don’t have an SEO strategy and 22 per cent have no plans to implement one in the coming year. Bad news for them. But good news for you, my friend. ‘Cause that means as you’re completing a website build, you can take all the best practices for SEO optimization we’re about to cover and then go and knock the socks off your competitors.
Because you’re a business owner, right? And while we’re sure you launched your business with a profound, undying love for whatever it is you do – whether that’s styling people’s hair or unclogging their toilets – making money is kinda the name of the game when all is said and done.
Here are five ways SEO helps your business:
- It’s a cost-effective form of marketing. We had you at cost-effective, didn’t we? But it’s true. Compared to traditional advertising methods (like old-school print advertising, radio ads, direct mail and annoying cold calls), SEO is a cheaper way to promote your business. Just look at the numbers for yourself: the average ROI for e-commerce businesses in 2023 is between 700 and 900 per cent (and no, that’s not an extra zero I tagged on there.) Goes to show the immense value SEO can have on your business and why you might want to consider looking into getting a strategy of your own.
- It improves the overall user experience. When someone is on your website, you want to make sure they’re having a good user experience. Why do you care? Well, perhaps this will give you a reason to: a whopping 88 per cent of consumers are less likely to return to a site with a bad user experience.
- It’ll give you a competitive edge. If the businesses that you go head-to-head with aren’t investing in SEO, or if they’re doing it poorly, you can gain an advantage by outranking them. And trust us: that’s better than finding extra fries at the bottom of the bag.
- It delivers long-term results. (No, it’s not gonna happen overnight, so put yourself in “good things take time” mode). But SEO is a long-term strategy that will continue to benefit your business for years to come.
- It offers measurable results. We could drone on and on about “results” and “measuring” all day, but we get that not all of our readers are “math people.” It’s okay if you’re not. But know this: Because you can track SEO and analyze it using various tools and analytics platforms, you’re better able to measure the impact of your strategies and make data-driven decisions. And know what data-driven decisions result in? More money.
With all the basics covered, let’s dive into the fun stuff. Building an SEO foundation for your website’s pre-development phase.
SEO Pre-Development Phase
This preliminary stage sets the foundation for your website’s success in the virtual realm, guiding the direction of design, content and user experience. Don’t settle for obscurity! With some work, you can craft a digital presence that not only catches the eyes of your target audience but also earns the seal of approval of search engines.
By laying the groundwork in the SEO pre-development phase, you’re setting the stage for a website that’s not only aesthetically pleasing but strategically optimized for maximum reach and impact.
Understand Your Target Audience and Their Search Intent
Imagine you’re throwing a big party. You wouldn’t just randomly invite anyone, right? You’d want to make sure the people you invite will enjoy the party and have a good time. Well, building a website is a bit like throwing a digital party. Understanding your guests (or in this case, your website visitors) is super important.
So, let’s talk about two important things: who your guests are and what they’re looking for. This is like knowing who’s coming to your party and what kind of fun they’re expecting. If you know your guests love country music, you’ll have Alan Jackson crooning in the background. If they’re into fancy cocktails, you’ll set up some DIY drink stations.
In the same way, when you’re building a website, you want to know who your visitors are and what they want. This is called “Understanding Your Target Audience and Their Search Intent.” It’s like knowing what your guests want so you can give them exactly that. “The top goal of search engines (like Google) is to provide relevant results for users. So understanding search intent can impact your ability to rank in search results,” explains Semush.
When you understand your audience, you:
- create a website that speaks their language
- show them what they’re interested in
- make them feel at home
Sooooo…how do you understand your target audience and their search intent? Are we ever glad you asked.
Start by taking a look at the words your buyers would use. If they use specific words, they’re probably looking for something exact. If they use general words, they might just be curious.
Let’s say you own a landscaping company. You’d want to pay close attention to the words people type into search engines when they’re looking for landscaping services. Are they searching for things like “best garden designs” or “professional lawn care services”?
Next, look at what shows up when you search those words. Are there articles or blog posts discussing landscaping tips and ideas? Or are there websites of companies that offer landscaping services?
You’ll also want to think about what people are trying to achieve based on their search. Are they looking for DIY landscaping ideas? Or do they want someone to do the landscaping work for them? Understanding their goal helps you provide the right information.
Check the websites that pop up in the search results. If there are articles or guides, they’re probably looking for information. If it’s a store page, they might want to buy something.
And finally, imagine you’re listening to them ask the search engine a question. What kind of answer are they expecting? Are they looking for steps to do something, or are they looking for a product to buy?
If you’re feeling overwhelmed, don’t! Understanding your audience’s search intent isn’t rocket science. All it takes is being a good listener. By knowing what they’re searching for, you can give them the answers they’re looking for. And when they land on your website and feel like they’ve found their answer, you’ve just played the role of the perfect digital host.
Know How to Find Good Keywords for SEO
Every time you fire up Google (or whatever search engine you happen to favour) and start typing in a question or topic, boom! Behind the scenes, a bunch of tech magic happens.
Algorithms and computations go to work like your personal Internet detectives, trying to serve up the juiciest, most relevant stuff you’re after. These digital sleuths rely on keywords. The words and phrases that link up what you’re hunting for with what websites are dishing out. They connect you with what you want with what’s out there waiting for you. And it’s actually pretty darn cool when you think about it.
Sure, it can be complex and a little tricky as you’re starting to wrap your head around the idea of how to do it – and how to do it well – finding good words for SEO can actually be broken down into some easy, actionable steps.
- Start with Your Gut. Think about what you’d search for if you were looking for your content. Let’s say you own a home building business, as an example. Begin with a list of what’s called “Seed Keywords.” Think of seed keywords as the building blocks for your online presence. Just like how you start constructing a house with a solid foundation, seed keywords are the foundation of your online visibility.
Imagine you’re a homebuilder planning to build a beautiful home for a client. Before you start laying bricks and hammering nails, you need a blueprint that outlines the key features, rooms and design elements of the house. In the same way, seed keywords are like the blueprint for your online content.
These keywords are the words and phrases that people might use when they’re searching for services related to home construction and building. For instance, if you specialize in crafting custom homes, “custom home construction” and “residential design-build” could be your seed keywords. These are the terms that potential clients might type into search engines when looking for someone to create their dream home.
- Use Tools Wisely: Keyword research tools are like trusty little SEO sidekicks, and can provide insights into search volume, competition and related terms. They do the heavy lifting for you. Here are a few tools worth exploring:
- Google’s Keyword Planner is a free option that helps people who have websites or online content understand what words or phrases (keywords) people are searching for on the Internet. It’s especially useful for beginners who want to make sure their websites show up when people search for certain topics.
- Just like Google Keyword Planner, SEMrush and Ahrefs are aimed at improving your online visibility and helping you create content that reaches the right audience. However, both tools go beyond keyword research and offer a broader range of features to assist you in optimizing your online presence, including keyword research, competitor analysis, site auditing and backlink analysis. There are free plans available, but they’re limited, so if you’re serious about upping your SEO game, it’s worth breaking out your wallet and springing for the paid versions.
- Moz Keyword Explorer is another popular tool in the world of SEO and digital marketing. It’s designed to help you discover and prioritize keywords that can enhance your website’s visibility in search engine results. Like the other tools we discussed, Moz Keyword Explorer provides insights to guide your content strategy.
- Answer the Public is a handy tool that can help you with your SEO by helping you discover questions, phrases and topics that people are searching for on the Internet. By understanding these queries, you can create content that directly addresses users’ needs and interests. You can use this tool to help you with keyword and content ideas, content optimization, user intent and even competitor research. Added bonus? It’s free.
- Keyword Sheeter is a keyword research tool that generates a HUGE list of keyword ideas related to a given topic. It provides a large volume of keywords by combining seed keywords with various modifiers, resulting in a comprehensive list for SEO and content creation purposes.
- Ubersuggest is an all-in-one SEO tool that offers keyword research, competitive analysis and website auditing features. It can help you uncover relevant keywords, assess your competition, and optimize your website for better search engine rankings.
- Think Long-Tail: Instead of just targeting broad keywords, go for longer, specific phrases. These not only reflect user intent more accurately but also often have less competition. Imagine you’re not just saying “home builder,” but you’re saying something like “custom home builder with eco-friendly designs.” These longer phrases not only show exactly what people are looking for but they’re also like a secret passageway to success with less crowd. (Psst – we touch more on this in the next section.)
- Spy on Competitors: Sneak a peek at what keywords your competitors are ranking for. This gives you a shortcut to understand what’s working in your niche. And the beauty of this? You don’t have to start from scratch. You can learn from their experiences and successes and use this insight to tailor your own approach. If the idea of digital espionage makes you break out in a cold sweat, know that a marketing agency is equipped with all the sneaky gadgets to gather intel without raising any alarms. They can scope out your competitors, dig into their keyword strategies and decipher the code of what’s making them tick.
- Check Out Autocomplete and Related Searches: I know, I know. That sounds super-intimidating. But it’s not. This is what I mean: When you start typing in a search engine, you’ll notice it suggests completions. These are often great keyword ideas. Also, scroll to the bottom of search results for related searches.
Pixel of Wisdom: Still wondering, “How do I find SEO keywords?” Deep breath. Your customers are your best keyword generators. Listen closely to their inquiries, feedback and comments. What are the recurring themes? The language they use might just be the keyword goldmine you’re searching for.
This article can help if you want to learn more about how to choose keywords for SEO. Give it a read and then get those search engines buzzing.
How to Use AI Tools in Your Keyword Research
In the online world, finding the right words that people use to search for things is really important. Imagine you’re trying to sell your amazing new recipe book online. You want to use the words that people are typing into search engines like Google so they can find your book easily. That’s where smart computer tools, like ChatGPT, come in. These tools can quickly figure out which words are the best to use, making sure your book gets noticed by the right people.
We find examples are the best way to understand things, so let’s say you own a nail salon.
Step 1: Access ChatGPT
Visit the OpenAI website or platform where ChatGPT is available. Create an account if you don’t have one already.
Step 2: Formulate Your Query
Think about the main topics related to your nail salon. For instance, you might consider “nail services,” “manicures,” “pedicures,” “nail art,” etc. Start a conversation with ChatGPT by introducing yourself as the owner of a nail salon and ask for keyword ideas related to your services.
Example: “Hi, I’m the owner of a nail salon, and I’m looking for keyword ideas to attract more customers. Can you help me with some popular keywords people might search for?”
Step 3: Receive Suggestions
ChatGPT will respond with a list of keywords and phrases related to your nail salon. These suggestions can include variations of the services you offer, local terms and popular search terms.
Step 4: Refine and Clarify
If the initial suggestions aren’t exactly what you’re looking for, ask ChatGPT to clarify or provide more specific keywords. For example, you can say, “Could you give me more keywords related to nail art and designs?”
Step 5: Explore Long-Tail Keywords
Long-tail keywords are longer and more specific phrases. Ask ChatGPT for ideas on long-tail keywords that potential customers might use. (A couple examples of long-tail keywords would be “Best nail salons in New York City”, “French manicure for short nails”, etc.)
Example: “I’m also interested in finding long-tail keywords. What are some phrases people might type when they’re looking for unique nail art?”
Step 6: Localize Keywords
Since you have a physical nail salon, it’s essential to include location-based keywords. Ask ChatGPT to help you come up with keywords that include your city or neighborhood.
Example: “Can you suggest some keywords that include the name of my city? I want to attract local customers.”
Step 8: Review and Select Keywords
After you’ve gathered a good number of keyword ideas from ChatGPT, review the list. Identify the keywords that best match your services, audience and location.
Easy peasy, lemon squeezy.
Technical SEO: During the Development Phase
Think of your website like a fancy car. Let’s say a pearl-white Audi Q7 as a not-so-subtle hint to my partner. (*wink*)
Sure, it needs to look amazing – that’s the design part – and it needs to have a powerful engine – that’s the content – but it also needs all the nuts, bolts and gears to work smoothly behind the scenes. That’s where technical SEO comes in.
During the web development phase, technical SEO is all about doing a bunch of small things that add up to a big impact.
Search Engine Journal does a good job of explaining why you should focus on technical SEO.
While search engines are getting better at crawling, indexing and understanding information, they are not perfect. And if, for some reason, they have a hard time figuring out what your website is all about or if you have what searchers want, they’ll move on. “Just create good content” doesn’t matter anymore if nobody can find or see it. Good website content should be complemented by a strong technical SEO foundation. Getting SEO wrong can be bad for business so you have to make sure its technical aspects are spot on.”
The Dynamic Duo of SEO and Website Speed and Performance
Just like “my” high-end sports car, the speed and performance of your website can make all the difference in the digital race.
Picture this: you’re driving a sleek, powerful ride down a straight stretch of a major highway. When the engine roars to life and accelerates smoothly, you feel the thrill. But what if that car sputtered along? Whomp, whomp.
Your website is a lot like that sports car. When visitors arrive, they’re expecting a smooth ride, not a bumpy one. If your website takes forever to load or stumbles along, visitors might lose interest and drive away. According to Unbounce, website speed matters – and it matters a heck of a lot. In fact, “82 per cent of consumers say slow page speeds impact their purchasing decisions.”
Think of website speed as the pedal to the metal. If your site loads quickly, visitors get to where they want to be without any frustrating detours.
And performance? That’s your website’s finely-tuned engine. Just like a well-maintained car engine delivers power and efficiency, a well-optimized website performs seamlessly. It means everything works the way it should, from links to buttons.
Search engines like Google appreciate speedy, high-performing websites, too. They want to serve up the best results to users, and that includes websites that deliver a top-notch experience.
How to Optimize Page Speed and Performance
Optimizing page speed and performance involves minimizing unnecessary weight, streamlining code (give us a sec, we’ll get to this), and ensuring all components work together seamlessly. By making these adjustments, your website will provide visitors with a smooth, lightning-fast experience.
P.S. Keep in mind this list is just for starters.
- Make your website lighter by shrinking/truncating picture sizes. This helps to ensure your browser can load all the components of any web page faster.
- Get rid of any extra stuff that slows it down. Cleaner code makes your website work faster and smoother. Consider things like:
- Doing away with unused plugins. If you have too many or ones you don’t need, they can make your website super, annoyingly slow.
- Making do without fancy animations. Sure, they look cool. But too many can make your site slower. Hint hint…it’s also not always the greatest of user experiences.
- Getting a pro to clean up complicated code. It can take longer for the website to start up. Cleaning up the code is like fine-tuning your website’s engine.
- Avoiding videos on autoplay. Videos set to play automatically can slow down your site’s loading time, especially if you have multiple videos.
- Implement browser caching. This stores elements of your website locally on visitors’ devices. This way, when they return, the page loads faster since some data is already stored.
- Make sure your site loads on all phones and computers. If it’s easy to use on different devices, more people can enjoy it. And the more people that enjoy it translates into more cash for you.
The Importance of Website Architecture
Website architecture is like the blueprint for your digital mansion – you wouldn’t build a house without a plan, right? Just imagine your guests trying to find the bathroom when they really need one!
A well-organized website architecture is your GPS for visitors, guiding them smoothly from page to page without any guessing.
You should make sure, for starters, that your site has well-organized and user-friendly URL structures.
Essentially, these are the digital signs that help everyone find their way. But that’s just the front porch. Inside, you want your main navigation clear, leading your visitors from page-to-page effortlessly and without any guesswork.
Implementing clear navigation for both users and search engines is important. “Website navigation, when done right, is great for your users and your SEO performance,” explains Search Engine Journal.
The numbers — perhaps a wee bit frightening, but good to know – speak for themselves. Thirty-seven per cent of users say that poor navigation and design cause them to leave websites. That’s like having over a third of your guests leave before they even get a chance to see what’s happening.
The Importance of Schema Markup
Semrish defines schema markup as a “vocabulary that helps search engines better understand the information on your page. When search engines recognize the schema markup on your page, they serve rich results, or rich snippets.”
Let’s break this down in layman’s terms. Imagine you’re at a library, and you want to find a specific book.
The library has thousands of books and they’re all organized by categories like fiction and non-fiction. Now, think of the books as web pages on the Internet and the categories as different types of content.
Here’s where schema markup comes in. It’s like putting special labels on certain books to make them stand out. These labels tell you more than just the book’s title. They might say if it’s a mystery, a romance, or a biography. This extra information helps you quickly find the book you’re looking for.
Now, on the Internet, websites have all sorts of content, like articles, events, recipes, and more. Schema markup is like adding those special labels to your website’s content. It helps search engines understand what your content is about. Just as those labels help you find the right book in the library, Schema Markup helps search engines show the right content to people who are looking for it.
Imagine you’ve launched your brand-spanking new website. Whoo hoo!
You may think that the work’s all done, but not so fast. There’s still lots to be done. But turn that frown upside down, friend. We’re just getting the SEO party started! Here’s what happens next.
Create High-Quality, Relevant Content
Writing quality content should be a key aspect of every SEO strategy,” says Yoast. “Knowing how to write good content helps you get more visitors, higher conversions, and lower bounce rates.”
Put simply, valuable content isn’t just about words. It’s about turning more visitors into happy customers and making sure they stick around to explore your site.
Crafting Content That Addresses User Needs and Queries
Creating content that addresses user needs and queries is like handing out umbrellas on a cold and rainy autumn day. It’s about anticipating what people need before they even ask for it. Just as an umbrella keeps you dry, valuable content keeps your audience engaged and satisfied, no matter the weather.
Think of it as offering expert advice in response to questions. It keeps visitors coming back for more. Here’s a checklist of “things to do” as you look to craft content that converts.
- Do Keyword Research. Yup, you’ve gotta break out the ol’ keyword research tools again. These tools can help you find out what topics and queries related to your industry are popular among your target audience.
- Complete Audience Surveys: Put down your dang phone. It’s time for some good, old-fashioned convos. Ask your audience about their interests, challenges and what kind of content they’re looking for. This gives you direct insights from the source!
- Keep an Eye on Social Media: Now go on and pick your phone back up. Monitor discussions on social media platforms related to your industry. Look for common questions, concerns and trends to help shape your content strategy.
- Watch Your Competitors: What kind of content are your competitors producing? How’s it working for them? This can give you ideas for similar topics or ways to approach subjects from a different angle.
- Do Some Math. Ugh, I know. But you gotta do what you gotta do. *Insert heavy sigh* Examine your website analytics to identify which pages or topics are the most visited. This shows you what content resonates the most with your audience.
- Check Out Online Communities and Forums: Participate in relevant online communities and forums where your audience hangs out. Pay attention to the questions they ask and the discussions they engage in.
- Monitor Trending Topics: Creating content around trending topics can attract attention and show that you’re up-to-date.
- Put Those Listening Skills to Good Use. Pay attention to comments on your existing content. Your audience might ask questions or share their thoughts, which can spark ideas for future content.
- Review Customer Support Interactions. Cannot. Stress. This. Enough. If you have a customer support team, get them to provide insight into the challenges and questions your customers often face. There’s a virtual goldmine of content ideas just sitting there if you’re willing to do some grunt work.
Pixel of Wisdom: When crafting copy that converts, remember that emotional connection often holds more power than just facts and features. Capture your audience’s emotions and aspirations and your copy will resonate.
Balance Keyword Optimization with Natural Writing
Let’s put this super simply so there’s no confusion:
Before you ask, here’s what it means:
Keyword stuffing is when you use the same keywords (or phrases) over and over again in your website’s content. It is usually easy to notice and will put readers off,” explains Big Commerce Essentials.
Here’s an example using “Best Suitcases for Vacation”:
Looking for the best suitcases for vacation? Our collection of best suitcases for vacation is perfect for all your vacation needs. These best suitcases for vacation are designed to make your vacation hassle-free. Choose the best suitcases for vacation from our wide range of best suitcases for vacation options!”
Sounds horrible, right? In other words, “more” does not always mean “better.”
However, back in the olden days when the Internet was brand-spankin’ new, keyword stuffing was a common practice. People would shove as many keywords as they could, wherever they could, and it paid off.
Not so much these days.
The impact of keyword stuffing on search rankings changed in 2003 when Google rolled out the Florida update, which is regarded as Google’s first major algorithm update,” says Search Engine Journal.
Alas, it’s now more important to write for people. Not for search engines.
What happens if you do? You’ll go to SEO jail. Because search engines like Google value user experience and quality content. If they detect keyword stuffing, your content could be penalized in search rankings, leading to lower visibility and fewer clicks.
The key is to write naturally while at the same time, incorporating as many keywords as you can. Hiring a professional writer, well-trained in the art of SEO copywriting, can help ensure you strike the right balance between engaging content and strategic keyword usage, optimizing your chances of capturing both readers’ attention and search engines’ favour.
On-Page SEO Elements
On-Page SEO elements are the various components within a web page that you can optimize to improve its visibility and ranking on search engines.
Things like title tags, meta descriptions, headers and image optimization can all have an impact on your website’s overall visibility.
We know you’re sitting there, looking at your computer or phone screen, with your eyebrows cinched together wondering what the heck we’re going on about.
Let’s break it down.
Title tags are the headlines that appear on search engine results pages (SERPs) and at the top of web browser tabs. They should be concise, descriptive and contain relevant keywords.
Meta descriptions are short summaries that appear beneath the title tag on SERPs. While they don’t directly impact rankings, they influence click-through rates by giving users an idea of what the page is about.
Headers help structure your content and make it easier to read. Search engines use headings to understand the hierarchy of information on a page.
Image optimization means properly naming and tagging images using relevant keywords.
User Experience, Engagement and SEO
User experience and engagement are like the dynamic duo of SEO success. When visitors find your website easy to navigate, fast to load and filled with valuable content, they stick around longer. This reduces bounce rates and signals to search engines that your site is worth promoting.
If you have a high bounce rate, this means folks are leaving your website quickly, often because they didn’t find what they were looking for. Or because the experience wasn’t engaging enough. And this isn’t good, because search engines can pick up that your content might not be meeting users’ needs. This can potentially affect your rankings. Sneaky little devils, right?
To get that bounce rate down, you can do a few things pretty easily on your own. But bear in mind that this itty-bitty list is just for starters. There are website designers out there who know what they’re doing and can help you even more.
Here’s the Scoop on How to Reduce Website Bounce Rate
- Make sure your content aligns with the keywords and topics that brought visitors to your page. Deliver on their expectations. Keep them engaged.
- Improve page load speed. A slow-loading page can lead to impatient visitors leaving quickly. And Google isn’t a fan, either. “Speed is very important for a website. It’s so important that Google has made it an actual ranking factor.”
- Use engaging headlines. Get visitors’ attention with compelling headlines.
Make sure you have clear calls to action. You want to guide users to the next steps, encouraging them to engage further with your content.
Ongoing SEO: Post-Launch Maintenance
The thing about websites is this: you can’t just slap on some SEO like a final coat of paint and call it a day. It’s an ongoing journey, a bit like your favourite TV show that always leaves you wanting more.
SEO is like the energizer bunny. It keeps going and going, making sure your site stays in the spotlight and your audience keeps coming back for more.
Here’s a (small) checklist of how to make SEO a regular part of your routine:
- Make regular content updates. Brush up on those writing skills from high school, my friend, or call in an expert. You need to keep all the content on your site as fresh as a farmers’ market on a sunny Saturday morning.
- Monitor and analyze. You need to use analytics tools in order to gauge what’s working. And what’s not working. Evaluate, refine and then do it all over again. Repeat after me: “Data-driven insights are my friend, data-driven insights are my friend…
- Do keyword check-ins. Regularly review your target keywords and phrases. Are they still relevant? Are there new trends or terms emerging in your industry?
- Get critical. Sometimes, tough love is needed. Review your website’s user experience. Is it intuitive and easy to navigate? Are there any areas that need improvement?
Unleash Your SEO Prowess
Navigating the realm of SEO is like embarking on a grand adventure. It’s complex. Demanding. And yet, it’s rife with possibilities.
But unlike solving that Rubik’s Cube, SEO isn’t about frustration. It’s about unveiling the potential of your digital masterpiece. As you craft your website, whether you’re a small business owner, a blogger, or a creative soul, remember this: even the most exquisite painting remains unnoticed if hidden in the shadows of the Internet’s basement. So how are you going to make sure your website stands out?