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It’s the place where many of your customers or clients first find you. It’s the same place where you communicate your product, value proposition, direct advertising to, communicate updates about your business, initiate your content marketing strategy, generate leads, sell products, provide your clients with an experience…and the list continues. Yet so many organizations under-commit. They do not invest the time, resources or budget towards putting their best foot forward to take control of their growth through the foundation of a purpose-driven website.
And it’s not just in the content. Too many websites are built on a theme…the same generic theme that thousands of others have used. It’s more likely they will invest in a custom design for their tri-fold brochure over the website. Above all else, it amazes us that organizations do not plan out a great story, a focused conversion strategy and great user experience for a tool that provides them with the greatest marketing profile. Truth is, we understand why, but we’re here to tell you its damaging not to design your website right.
We believe in a world where everyone has the foundation of a well though-out, user-friendly and business minded website. One that is planned out well and aligns precisely to your business goals. It runs the full cycle of planning including a proper sitemap, wireframing, user experience planning, a custom design, development, content migration and testing. It’s a site that once live, empowers our clients to continue to build out their content, to edit and to properly invest in their content and paid media strategies for continued growth.
We can’t put into words what incredible value a well defined website design process brings to us when designing, developing or redesigning a website. Failure lies in avoiding the small details. In the end, it’s the details that can make a website design fail.
Putting business goals first is important. Whether the goals be monetization, inbound leads, contacts or simply reputation, our most successful developments are those where we can effectively uncover the business goals.
The most successful approach to any website design initiative rests upon the ability to plan really well. Whether it be the navigation plan, sitemap or wireframe, laying the groundwork ahead of design is the key to success.
For most organizations, customers, clients and business partners are first introduced to the brand via the website. When brand purpose, brand identity and brand story is well defined and a well thought-out user experience is developed, the website has a significantly greater chance of supporting the organization well.
Such an important aspect to a well developed website rests upon the ability to have excellent site indexing, strong backend SEO and a framework to establish a smart content-based SEO strategy. But further to this, does the navigation, flow and experience offer a very comfortable experience for site visitors? The closer we pay attention to this, the better chances you will connect with users for an overall more positive experience.
Before a site migrates to live, it's critical to test well. From browsers, responsive framework, forms and function, the better a site is tested, the greater the chances to have a seamless new site, once live. Setup of Google Analytics/Console, goals and identification of KPIs allows you to monitor and adjust for performance. The better the training we provide our clients, the greater the chances they have of immersing strongly into the content management of their site.
We’ll define priorities & process based on your budget and needs.
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